Manager, Host & Growth Creative

Turo•San Francisco, CA

4d•$136,000 - $170,000•Hybrid

About The Position

Social is not a channel. It’s culture in motion. At Turo, some of our most important growth opportunities sit outside the core guest business—from host marketing to partnerships to emerging new business lines. We’re looking for a creative leader to help bring those opportunities to life. As Manager, Host & Growth Creative, you will lead creative development for high-priority growth areas including host marketing, partnerships, and emerging business initiatives such as long-duration offerings. This role is designed for someone who can turn business needs into compelling creative opportunities—shaping stronger ideas, sharper positioning, and more impactful campaigns that drive growth. You’ll work cross-functionally with marketing, business, and partnership stakeholders to develop creative opportunities and connect them to the right execution partners—whether through Turo’s in-house studio, agency teams, or external collaborators. This is a highly collaborative role for someone with strong creative instincts, business acumen, and the ability to build meaningful campaigns from ambiguity.

Requirements

5–8+ years in creative development, integrated marketing, brand marketing, partnerships marketing, or campaign management
Strong creative thinker with the ability to turn business needs into compelling campaign ideas
Excellent at shaping briefs and developing campaigns from concept through execution
Skilled at working cross-functionally across marketing, partnerships, and business teams
Comfortable operating in ambiguity and building clarity where none exists
Strong creative judgment with the ability to elevate ideas through clear, actionable feedback
Experienced in integrated campaigns spanning multiple channels

Responsibilities

Lead host creative development
Own creative development for host marketing initiatives globally
Transform host business needs into stronger campaign opportunities beyond transactional CRM and retention communications
Partner with host marketing teams to identify higher-impact storytelling and campaign moments that build pride, trust, and engagement among hosts
Drive growth business campaigns
Lead creative development for emerging business lines including long-duration products, cross-border travel, and future growth initiatives
Translate evolving business priorities into clear, compelling creative briefs and campaign frameworks
Identify scalable campaign opportunities that extend across paid, owned, earned, and partner channels
Shape partnership campaigns
Develop co-branded campaign concepts with strategic partners, including credit card, loyalty, and brand collaborations such as Uber
Build creative narratives that serve both Turo and partner business objectives
Partner with internal stakeholders and external collaborators to bring partnership campaigns to market
Turn briefs into better creative
Refine incoming briefs into stronger creative opportunities with clearer audience insight and messaging direction
Identify stronger storytelling angles before work enters production
Ensure work aligns to Turo’s brand standards and business goals
Connect ideas to execution
Partner with Turo’s creative studio and external agencies to bring campaigns to life
Match projects to the right creative resources depending on scope and complexity
Guide creative development through launch to maintain quality and impact