Growth Marketing Creative Producer

Brightside Health

1d•Remote

About The Position

We are looking for a Growth Marketing Creative Producer to fuel our performance marketing engine with a steady stream of high quality, insight-driven creative. You’ll partner closely with the performance growth marketing and creative teams to keep our content pipeline moving and our messaging sharp. This role includes both research and production; a portion of your time goes into understanding what makes our audience(s) unique, and the remainder goes into turning those insights into resourceful, high-performing assets. Ultimately, this role will help Brightside reach more people who need mental healthcare by making sure our creative resonates.

Requirements

3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels
Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake
Roll up your sleeves as a genuine doer who gets things done
Use AI and other modern tools to produce creative work efficiently
Stay genuinely curious about people, including what motivates them, what resonates with them, and why
Bring hands-on creative production experience, such as video editing or content creation
Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics
Manage complexity across multiple projects and formats while thriving in a fast-paced environment
Care deeply about mental health and feel energized by mission-driven work that actually changes lives
Social media power user with a pulse on trends

Responsibilities

Analyze the performance of existing creative to understand what is working and not working in the market
Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape
Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative
Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time
Build and refine audience archetypes, personas, and segments to guide performance marketing direction
Translate research and audience insights into creative briefs and concepts
Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more
Use AI tools and other modern production tools to move fast without sacrificing quality
Manage multiple deliverables at once, prioritizing based on performance data and business needs
Partner with performance marketing to test, iterate, and double down on what’s working