Manager, Growth Marketing

Starz•Los Angeles, CA

About The Position

As a Manager, Growth Marketing, you will be responsible for driving subscriber acquisition for the STARZ OTT streaming service through performance-driven channels and strategic partnerships. This role is highly analytical and execution-focused, requiring hands-on management of Google Adds, affiliate and partner channels, as well as ownership over forecasting and performance reporting. You will help support the ownership of gross adds delivery and efficiency targets, including SAC, and will be responsible for pacing the business to monthly goals. This includes proactively identifying risks and adjusting strategy in real time. The ideal candidate is both a strong operator and a strategic thinker - someone who can manage campaigns end-to-end, interpret performance trends in real time, and translate data into actionable insights that improve efficiency and scale.

Requirements

3–5 years of experience in performance or growth marketing
Hands-on experience managing affiliate platforms such as CJ and Impact Radius
Strong proficiency in Google Ads and Google Analytics (GA4)
Advanced Excel skills, including pivot tables, forecasting models, and data analysis
Experience owning performance metrics such as CAC/SAC, conversion rates, and volume targets
Experience building models to forecast performance and inform budget allocation
Strong analytical mindset with the ability to translate data into strategic recommendations
Experience with A/B testing frameworks and campaign optimization
Excellent communication skills with the ability to clearly present performance insights to cross-functional teams
Self-starter with the ability to operate independently in a fast-paced environment

Responsibilities

Own day-to-day management of affiliate and partner channels, including CJ, Impact Radius, banking partners, and post-transactional partners
Execute and optimize performance marketing campaigns across Google Ads (Search, PMax, YouTube, Demand Gen)
Own delivery against gross adds targets and manage performance against SAC/CAC efficiency goals
Lead weekly and weekend performance communications, including reporting on pacing, risks, and key drivers
Analyze large datasets to identify trends, risks, and opportunities to improve performance and efficiency
Launch and manage A/B tests across creatives, landing pages, and campaign structures
Act as a strategic thinker and optimize large-scale digital marketing campaigns across performance-oriented channels such as Google and affiliate networks
Partner with senior leaders to develop and work toward ROI goals, with a focus on maximizing LTV and reducing CAC
Maintain a strong command of channel performance and act as the first line of defense in identifying shifts in performance trends
Get hands on with large data sets: build models to analyze trends and develop strategic recommendations with the goal of improving performance
Work cross-functionally with Creative, Product & Engineering, Finance, and Brand teams