Manager Global Retail

PUMA•Boston, MA

21d•$57,000 - $75,810

About The Position

The Global DTC Merchandiser supports execution of the global merchandising strategy for a specific category across Direct-to-Consumer channels. The role helps ensure a commercially relevant, consumer-focused, differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. Working with Global GTM, Product Merchandising, Planning, Marketing, and Regional Merchandising teams, the position contributes to assortment planning, product lifecycle management, and retail execution in support of business objectives and consumer needs. The role acts as the DTC counterpart to Global GTM, Product Merchandising, Planning, and Marketing, ensuring DTC requirements are considered early in product creation and fostering cross-functional alignment. It also collaborates with Marketing and Retail Marketing to connect merchandising strategy with retail execution and translate assortments into compelling in-store and online presentations. The Global DTC Merchandiser provides regional merchandising teams with frameworks, tools, and strategic guidance, including DTC assortment principles, retail-exclusive frameworks, and channel segmentation logic. It enables regions to localize strategies within a consistent global structure and monitors global DTC performance using measures such as sell-through, margin, and inventory productivity.

Responsibilities

Support execution of the global merchandising strategy for a specific category across Direct-to-Consumer channels.
Help ensure a commercially relevant, consumer-focused, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce.
Contribute to assortment planning, product lifecycle management, and retail execution.
Act as the DTC counterpart to Global GTM, Product Merchandising, Planning, and Marketing, ensuring DTC requirements are embedded early in the product creation process.
Drive cross-functional alignment for an integrated and commercially optimized approach.
Collaborate with Marketing and Retail Marketing to align merchandising strategy with retail execution.
Ensure defined assortments are translated into compelling in-store and online presentations across DTC channels.
Provide regional merchandising teams with frameworks, tools, and strategic guidance, including DTC assortment principles, retail-exclusive frameworks, and channel segmentation logic.
Enable regions to localize their strategies within a consistent global structure.
Monitor and evaluate global DTC performance, including sell-through, margin, and inventory productivity.