Manager, Global Product Marketing, NBA

2K • Novato, CA

3d • Hybrid

About The Position

How does a global gaming powerhouse continue to reach new heights? This role answers that question by driving the marketing initiatives that fuel NBA 2K’s evolution. Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA helps the team explore new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. Can you help us turn data-driven insights into the next great player experience?
We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. Apply today!
This role requires you to work out of the Novato, CA HQ location onsite 3 days a week.

Requirements

• Industry Insight: You bring a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Technical Curiosity: Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro helps you stay organized.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.

Responsibilities

• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees