Lead Product Manager - Adobe Experience Platform NBA

Humana

3d•$126,300 - $173,700•Remote

About The Position

Humana’s Product organization is seeking a Lead Product Manager to drive the strategy, development, and optimization of the Adobe Experience Platform (AEP) in support of Next Best Action (NBA). In this role, you will serve as a key product leader responsible for translating business needs into platform capabilities that enable personalized, data-driven customer experiences. You’ll work closely with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. This role is focused on growing adoption and usage of Adobe Experience Platform as an enterprise platform while supporting and scaling capabilities to support NBA driving dynamic, context-aware customer engagement. Success in this role means partnering with key lines of business to translate requirements into detailed product features for engineering teams to enable, while building decisioning strategies that optimize customer outcomes and business value.

Requirements

Bachelor’s degree in Business, Marketing, Computer Science, or related field; advanced degree preferred
5+ years of product management experience, with at least 2 years focused on enterprise martech platforms
Hands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey Optimizer
Familiarity with Next Best Action, decisioning platforms, or real-time personalization engines (ex. AJO, Pega CDH, SF Personalization, etc.)
Strong understanding of customer data architecture, identity resolution, and personalization strategies
Familiarity with AI/ML-driven decisioning, propensity models, and experimentation frameworks
Proven ability to lead cross-functional teams and manage complex product initiatives.
Excellent communication, analytical, and stakeholder management skills
Citizenship or Lawful Permanent Residency in the U.S.

Nice To Haves

Experience in healthcare, insurance, or other regulated industries
Familiarity with agile methodologies and tools (e.g., Jira, Confluence)
Knowledge of data governance frameworks and consent management best practices
Knowledge of decision management frameworks and rules engines

Responsibilities

Collaboratively own and manage the product backlog for assigned consent and preference platform capabilities, ensuring alignment with the multiyear enterprise roadmap
Translate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteria
Partner closely with our Next Best Action team, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at quality
Balance near-term business needs with long-term platform scalability, maintainability, and compliance
Lead development of specific platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activation
Drive platform integration with Next Best Action
Ensure consent and preference data models, APIs, and workflows adhere to enterprise standards and regulatory guidance
Validate that platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrations
Identify dependencies, risks, and tradeoffs, escalating decisions as needed
Act as a key product partner to NBA, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teams
Support onboarding and adoption of the platform by lines of business through enablement, documentation, and partnership
Collaborate with enterprise data, identity, and analytics teams to ensure accurate, reliable use of consent and preference data
Serve as a day-to-day product escalation point for delivery teams and business stakeholders
Ensure consent and preference experiences are intuitive, transparent, and aligned with customer trust expectations
Advocate for customer-centric design patterns that clearly communicate data usage, choices, and controls
Incorporate customer, compliance, and operational feedback into product iteration and refinement
Track and report on product-level KPIs such as consent capture rates, preference usage, data quality, error rates, and activation success
Partner with the Director to identify opportunities to reduce operational friction, manual processes, and compliance risk
Monitor platform performance and integration health, driving corrective actions and enhancements as needed