Global Product Management Marketing V

Applied Materials•Santa Clara, CA

2d•$174,000 - $239,500•Onsite

About The Position

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. We are seeking a Software & Automation Product Marketing Manager with a B.S. or M.S. in Controls, Mechatronics, EE, Systems, or related discipline and 5–10 years of experience in semiconductor equipment (or closely related capital equipment) product development and/or applications. This role is responsible for translating real production and NPI process/application needs into differentiated software and automation capabilities—delivered either through existing premium software offerings or new capability development. You will own the business and marketing strategy, influence investment decisions, and drive product positioning, pricing inputs, field readiness, and customer adoption to grow premium software revenue and customer value.

Requirements

B.S. or M.S. in Controls, Mechatronics, Electrical Engineering, Systems Engineering, Computer Engineering, or related.
5–10 years of experience in one or more of: Semiconductor equipment product development, Controls / automation engineering, Applications engineering, Equipment software systems, sensors/metrology integration, process control systems
Demonstrated ability to translate application needs into software/capability requirements and drive cross-functional execution.
Experience working with complex systems involving motion/robotics, vacuum, sensors, interlocks, control loops, stability improvement, and/or automation sequencing.

Responsibilities

Study current and emerging process/application needs across Production, NPI, and customer HVM ramps, identifying gaps/opportunities where software + automation can create measurable value (throughput, yield, reliability, stability, labor reduction, OEE).
Convert application insights into clear capability requirements (controls, sensing, automation workflows, analytics, closed-loop control, fault detection, recipe optimization, etc.).
Define and maintain a capability roadmap that maps customer outcomes to deliverable software features—leveraging existing premium capabilities or driving new development when needed.
Develop abstract scope business and marketing plans, assess market penetration, and execute product positioning to drive competitive advantage, revenue, and market share for premium software.
Identify and recommend investment decisions for new product/capability development based on TAM/SAM/SOM, attach rate potential, differentiation, and customer adoption barriers.
Drive value proposition creation with quantified customer impact, including ROI models, productivity improvements, and operational outcome metrics.
Conduct abstract competitive analysis for relevant product lines and drive Red Team analysis to sharpen differentiation and defend leadership.
Maintain a strong understanding of competitor automation architectures, sensor/control strategies, and software monetization approaches.
Assist with abstract pricing and packaging strategies to build/protect leadership in market share while improving margins and value capture.
Define premium software offers (bundles/options), feature tiering, and packaging aligned to customer segments and application maturity.
Partner with Engineering, Manufacturing, and Sales to develop new products and enhance existing offerings, communicating critical market needs and time requirements.
Lead cross-functional execution for customer-ready releases: documentation, enablement, demos, and sales/field readiness.
Support field teams to ensure synergistic account strategies, optimizing opportunities for penetration, expansions, and renewals (where applicable).
Manage release of abstract products through the end of product life cycle, including launch planning, adoption acceleration, customer feedback loops, and sunset plans.