The North Face: Manager, Global Influencer Marketing

The North Face • New York, NY

7d • $85,360 - $106,700 • Hybrid

About The Position

The Influencer Marketing Manager will play a key role on The North Face’s global social and influencer team, helping shape and execute an influencer strategy that strengthens brand relevance, cultural connection, and business impact across both Lifestyle and Performance. This role sits at the intersection of brand storytelling, talent relationships, seeding strategy, and campaign execution. The ideal candidate is both a strategic thinker and a detail-oriented hands-on operator — someone who can build authentic relationships with creators, athletes, tastemakers, and agency partners, while also bringing structure, follow-through, and strong operational management to day-to-day execution.

Requirements

• 4–6+ years of experience in influencer marketing, talent relations, partnerships, or creator management on the brand side with agency experience preferred.
• Build and maintain relationships with creators, talent reps, agencies, and cross-functional partners, with deep expertise across Instagram, TikTok, YouTube, and emerging creator trends.
• Lead influencer programs end-to-end—from strategy and briefing through execution, contracting, approvals, and reporting—while managing deliverables, timelines, and usage rights in partnership with Legal and Procurement.
• Oversee seeding, gifting, and product placement initiatives, including logistics, inventory coordination, and performance tracking to drive efficient, high-impact programs.
• Apply strong organizational rigor and attention to detail to manage multiple workstreams, ensuring operational excellence in a fast-paced environment.
• Leverage data and insights to inform strategy and optimize performance, while communicating effectively and bringing a collaborative, proactive approach.
• Bring a strong passion for outdoor and performance culture, with a sharp instinct for identifying authentic talent, stories, and brand alignment.

Nice To Haves

• Formal education in a related field is great to have

Responsibilities

• Build and manage relationships with creators, athletes, and cultural voices aligned with The North Face, while recruiting and developing a high-impact, long-term ambassador network across Lifestyle and Performance.
• Scout emerging talent and communities to keep the brand culturally relevant and credible.
• Partner cross-functionally (Social, PR, Paid Media, Sports Marketing, Creative, Legal, regional teams) to integrate influencer efforts into broader brand, product, and campaign storytelling.
• Align partnerships to launches, cultural moments, and business priorities, ensuring all activations are on-brand, well-executed, and strategically impactful.
• Serve as a cultural connector, driving authentic and meaningful brand partnerships.
• Lead strategic seeding and gifting programs that drive organic visibility, brand affinity, and creator advocacy.
• Oversee product allocation, logistics, and fulfillment in partnership with internal and regional teams.
• Develop seasonal seeding strategies (mailers, drops, key moments) aligned to launches and target audiences.
• Track inventory and performance to optimize future programs and ensure thoughtful, brand-aligned execution.
• Manage agency and partner relationships, ensuring clear communication, accountability, and seamless execution.
• Oversee campaign execution end-to-end, including briefs, timelines, deliverables, approvals, contracts, usage rights, and reporting.
• Ensure programs are strategically aligned, efficient, and delivering against objectives while proactively addressing risks and opportunities.
• Support influencer contracting in partnership with Legal, Procurement, and Finance, including scopes, deliverables, timelines, payments, and usage rights.
• Maintain accurate trackers for contracts, campaigns, approvals, gifting, and talent history.
• Ensure compliance with legal, regulatory, and brand standards while driving operational efficiency in a fast-paced environment.
• Track and analyze campaign performance across engagement, reach, earned impact, and brand resonance.
• Translate insights into actionable recommendations to optimize creator selection, content, and ROI.
• Monitor industry trends, platform changes, and competitor activity to inform strategy and keep the brand ahead.

Benefits

• Annual incentive plan
• Sales incentive
• Commission potential
• Medical plan rates

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed