Manager, Global Editor In Chief

Ford • Dearborn, MI

2d • $141,700 - $268,300 • Hybrid

About The Position

The Editor-in-Chief for Ford From the Road serves as the primary architect for Ford’s flagship storytelling channel, leading its strategic direction and execution. The role is responsible for growing Ford From the Road into a premium storytelling destination centered on lifestyle, adventure, and innovation, building emotional resonance with customers, fans, current and former employees, creators, and media.

The position leads Ford From the Road’s editorial vision, voice, and storytelling strategy across digital and physical touchpoints, while providing executive oversight and narrative cohesion for brand content and company news. The role works with internal Ford teams and freelance contributors to commission and produce high-quality content, grow subscribers and engagement, and ensure journalistic integrity, visual excellence, and brand safety. This is a hybrid leadership-level 5 position requiring onsite work four or more days per week.

Requirements

• Bachelor’s degree in Journalism, Communications, English, or a related field.
• 10 or more years of editorial leadership experience in Editor-in-Chief or Editor roles at a major lifestyle publication or premium brand-side content studio.
• Proven track record managing complex editorial calendars and multidisciplinary creative teams.
• Exceptional storytelling, editing, and copywriting skills, with a portfolio of high-quality lifestyle content.
• Strong understanding of digital publishing, SEO and GEO best practices, and content distribution strategies.
• Experience managing freelance budgets.
• Strong organizational skills and ability to manage multiple content pillars simultaneously.
• Professional maturity and ability to navigate a large, complex corporate environment while maintaining a creative edge.

Nice To Haves

• Master’s degree in Journalism.
• Deep passion for the automotive industry and Ford’s heritage.
• Experience in brand-as-publisher environments.
• Proficiency in high-level content analytics and audience segmentation tools.

Responsibilities

• Lead the overarching editorial vision, voice, and storytelling strategy for Ford From the Road across digital and physical touchpoints.
• Develop strategies to grow Ford From the Road’s subscriber base and engagement in partnership with marketing, brand, social, dealer, and other internal Ford teams.
• Direct the development of content pillars and commission high-impact stories, including lifestyle stories about travel, sustainability, outdoor adventure, and technology.
• Provide oversight of brand storytelling, ensuring stories about Ford nameplates and customer experiences feel authentic.
• Provide strategic guidance for company news by translating corporate milestones and technical innovations into engaging public-facing narratives.
• Manage a diverse roster of freelance contributors and collaborate with Ford’s internal creative team to source photographers and videographers and maintain a steady flow of content.
• Develop and maintain an editorial calendar balancing seasonal trends, product priorities, and evergreen storytelling.
• Use data and audience insights to optimize content performance, engagement, and channel growth.
• Ensure content meets high standards of journalistic integrity, visual excellence, and brand safety.
• Champion storytelling excellence internally and coach team members and stakeholders on moving from marketing to narrative.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave and new parent ramp-up programs.
• Subsidized back-up child care.
• Adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager