Manager, Global E Commerce & Digital Marketing – Consumer Channel

Qualcomm•San Diego, CA

1d•Onsite

About The Position

We are seeking a Global E‑Commerce & Digital Lead to drive performance‑oriented digital and e‑commerce strategy across the Consumer Channel Marketing organization. This manager‑level role will sit at the intersection of data, customer insight, and execution, translating analytics into actionable testing roadmaps, site enhancements, and lifecycle strategies that measurably improve conversion, retention, and long‑term customer value. This role will work closely with global and regional marketing teams, sales, analytics, retail partners, and agency partners to ensure regions are tightly connected to Qualcomm headquarters priorities, platforms, and strategic direction, while enabling local execution excellence.

Requirements

Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Nice To Haves

7+ years of experience in e‑commerce, digital marketing, or performance marketing, preferably within consumer/retail.
Proven ability to connect data and customer insights to execution that drives measurable business results.
Hands‑on experience with A/B testing, funnel analysis, experimentation frameworks, and personalization strategies.
Strong background in retention, lifecycle marketing, and digital merchandising.
Experience working in global, matrixed organizations, partnering with regional teams and central HQ stakeholders.
Demonstrated ability to build processes, frameworks, and operating models that scale globally.
Experience working with major retail or e‑commerce platforms (e.g., large online retailers, marketplaces, or DTC environments).
Familiarity with performance measurement, attribution, and optimization in complex retail ecosystems.

Responsibilities

Own the global consumer e‑commerce and digital optimization strategy across key retail and direct‑to‑consumer environments, ensuring alignment with Qualcomm’s consumer channel priorities.
Translate customer, behavioral, and performance insights into clear testing roadmaps and execution plans that drive measurable revenue impact.
Partner with HQ stakeholders to set global priorities while enabling regional teams to execute effectively within a unified framework.
Leverage A/B testing, funnel analysis, cohort analysis, and personalization to identify friction points and growth opportunities across the customer journey.
Turn insights into concrete actions including site enhancements, merchandising improvements, content optimization, and lifecycle interventions.
Establish a test‑and‑learn culture with clear success metrics, learning agendas, and scaled best practices.
Lead and evolve retention and lifecycle strategies, including onboarding, remarketing, cross‑sell/upsell, and re‑engagement programs.
Partner with internal and external teams to optimize digital merchandising, category storytelling, and conversion‑focused content.
Ensure digital experiences are designed to build long‑term customer value, not just short‑term conversion.
Define and monitor performance KPIs tied to conversion, retention, and revenue contribution.
Partner with analytics and regional teams to ensure consistent measurement, reporting, and insight sharing across markets.
Use performance data to continuously refine strategy and prioritize high‑impact initiatives.
Build scalable processes, playbooks, and governance that connect regions to HQ strategy while enabling speed and flexibility.
Ensure consistent adoption of tools, testing methodologies, and best practices across regions.
Act as a central connector across functions and geographies to drive alignment and execution excellence.