Digital Channel Manager (Marketing)

Medallion Bank•Salt Lake City, UT

8h•Hybrid

About The Position

The Digital Channel Manager (Marketing) is responsible for the strategy, execution, and optimization of Medallion Bank’s digital lead generation channels, with a primary focus on paid search, affiliate marketing, SEO, social media, and emerging digital acquisition channels. This role partners closely with Sales, Product, and Compliance to deliver high-quality, compliant, and cost-effective leads that support growth across Home Improvement Lending, Recreation Lending, and other strategic business verticals.

Requirements

Proven success driving measurable lead generation results across paid search and other digital acquisition channels.
Strong understanding of conversion optimization, attribution models, and digital funnel performance.
Experience working with agencies, affiliates, and third-party vendors.
High analytical proficiency with tools such as Google Ads, Google Analytics, Google Search Console, Marketing CRMs, and other SEO tools.
Excellent communication, project management, and organizational skills.
Experience with B2B financial product marketing, specifically in home improvement or recreation lending.
Familiarity with financial performance metrics and budget management.
Ability to translate complex financial concepts into customer-friendly messaging.
Strategic thinker with strong analytical and problem-solving capabilities.
Bachelor’s degree in Marketing, Business, Communications, or related field; or equivalent professional experience.
Minimum of 2 – 3+ years of experience directly managing digital paid media campaigns within paid search, social and/or affiliate channels, preferably in banking, financial services, fintech, or regulated industries.

Responsibilities

Develop, execute, and continuously optimize multi-channel digital lead generation strategies aligned with annual growth targets.
Own performance across paid search (Google Ads/Bing), affiliate, SEO, paid & organic social, retargeting, and other emerging digital channels.
Translate business goals into channel-level budgets, forecasts, and performance targets.
Manage paid search campaigns end-to-end, including keyword strategy, ad copy, landing page alignment, bid strategy, and A/B testing.
Partner with external agencies and internal stakeholders to drive efficient CPCs, MQL, and SQLs, and maintain lead quality standards.
Manage affiliate and publisher relationships, sourcing new partners while optimizing existing programs.
Monitor traffic quality, fraud prevention, attribution accuracy, and ROI across affiliate channels.
Coordinate offers, tracking, payouts, and compliance approvals for all affiliate initiatives.
Partner with IT and other external vendors to drive SEO strategy, technical enhancements, and content optimization.
Monitor keyword rankings, organic traffic trends, AI/answer-engine visibility, and on-site performance.
Ensure SEO initiatives align with brand standards, disclosures, and compliance requirements.
Support paid and organic social initiatives that drive lead capture and mid-funnel engagement.
Test new audiences, creative formats, and platforms to expand reach within target contractor, dealer, financial service providers, and consumer segments.
Own digital funnel reporting from click to lead to activation, working closely with Sales and Marketing Operations.
Analyze performance data to identify trends, gaps, and optimization opportunities.
Regularly present channel performance, insights, and recommendations to marketing leadership.
Leverage CRM and marketing automation platforms (e.g., HubSpot, or comparable tools) to route, score, and nurture leads.
Ensure all digital advertising and lead capture initiatives meet banking, regulatory, and advertising compliance standards.
Maintain disciplined documentation and approvals for creative, messaging, and disclosures.
Partner closely with Sales, Product, and Compliance teams.
Support campaign launches, events, product initiatives, and seasonal promotional strategies.
Demonstrate flexibility and ownership in supporting priorities that further the success of the bank.