Manager, Global Brand and Channel Marketing - Electrophysiology

Abbott • Austin, TX

1d • Onsite

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. We are seeking a strategic, hands-on Global Brand & Channel Marketing Manager to lead global branding and communications initiatives for the Electrophysiology business. This is a working manager role for someone who can set strategy and roll up their sleeves to execute. You will own communications strategy end-to-end—including messaging development, asset creation, review and approval processes—ensuring consistency, clarity, and impact across all channels. You will act as a central hub across marketing, product, and regional teams to drive integrated campaigns that deliver measurable results. In this role, you will operate in a fast-paced, highly dynamic environment where priorities evolve quickly. Success requires agility, strong leadership, and the ability to balance long-term strategy with day-to-day execution. This role is in our Austin, TX office.

Requirements

• Bachelor’s degree or equivalent experience
• 8+ years of marketing experience with a strong foundation in brand and channel marketing
• Proven ability to develop and execute integrated, multi-channel campaigns
• Demonstrated experience in communications strategy, including messaging, content development, and asset lifecycle management
• Strong strategic thinking skills paired with a willingness to execute tactically
• Excellent project management skills; ability to thrive in a fast-paced, evolving environment
• Strong communication and stakeholder management skills

Nice To Haves

• Experience managing and developing teams preferred
• Digital marketing expertise (SEO, SEM, social, and digital channels) is a plus
• Agency experience is also a plus
• Medical device or healthcare experience preferred but not required

Responsibilities

• Lead global brand and communications strategy across advertising, promotions, and omnichannel campaigns, while also working closely with your design, tradeshow and digital peers.
• Own development of clear, compelling messaging frameworks aligned to brand and product strategy
• Drive creation, review, and approval of marketing assets, ensuring alignment with brand standards and regulatory requirements
• Partner with product marketing and market development teams to define communication objectives and integrated campaign plans
• Execute campaigns end-to-end, from strategy through launch and optimization
• Serve as the channel strategy expert—recommending the most effective mix of channels to achieve business goals
• Manage timelines, budgets, and project execution across multiple complex initiatives
• Act as brand steward, ensuring consistency across all touchpoints globally
• Lead and develop a high-performing team; provide coaching, feedback, and career development
• Manage agency and vendor partners to deliver high-quality work on time and on budget
• Collaborate cross-functionally with internal stakeholders and external partners, including across various geographies

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager