Manager, Field Marketing, Burger King, US

Restaurant Brands International•Miami, FL

2d•Onsite

About The Position

The Manager, Field Marketing for Burger King US supports and grows franchisees’ sales, traffic, and profitability by planning and executing regional marketing plans. The role adapts the National Marketing Calendar to different designated market areas (DMAs), using local insights, cultural moments, and guest preferences to engage existing and new customers and meet marketing KPIs. The position also supports national campaign execution and local market tests. The role’s primary clients are Burger King franchisees and their operating teams. It works closely with the Marketing, Digital, and Technology teams and field operations partners. The position reports to the Senior Manager, Field Marketing, Burger King US. RBI follows a five-day, in-office schedule, and successful candidates are expected to work onsite five days per week.

Requirements

Effective written and verbal communication, including preparing and delivering formal presentations to franchisees regularly and senior leadership occasionally.
Ability to establish goals and convert plans into action.
Ability to persuade and influence others regardless of title or seniority.
Ability to build and maintain professional relationships with franchise partners, advertising agencies, local marketing vendors, corporate functions, and senior leadership.
Ability to manage multiple priorities and projects in an organized manner.
Analytical, detail-oriented, process-oriented, and data- and results-focused approach.
Good judgment and decision-making skills.
Business acumen, sales orientation, and focus on profitability.
Self-motivation, trustworthiness, problem-solving ability, and curiosity.
Collaborative, team-oriented approach and cultural alignment.
Excellent verbal and written communication skills.

Responsibilities

Develop local marketing strategies and regional campaigns aligned with market needs and objectives such as sales, traffic, new guests, ROI, and brand loyalty.
Identify gaps in designated market areas and develop strategies to increase market share.
Identify and establish partnerships with local businesses, community organizations, and event sponsors, and collaborate on joint marketing and co-branding opportunities.
Represent the brand by identifying and executing opportunities around restaurants in the assigned territory.
Plan local store marketing for the assigned territory and ensure marketing activities and sales align with corporate brand goals.
Research media opportunities, such as outdoor billboards and media-based sponsorships, and recommend whether to pursue them based on territory needs.
Manage the assigned division’s annual marketing budget and related fulfillment responsibilities.
Project-manage cross-functional teams developing marketing strategies, oversee deployment, and conduct post-campaign analysis.
Use ROI methodologies to measure marketing effectiveness and recommend adjustments.
Make data-driven recommendations across product and sales channel categories, including MO&P and first- and third-party delivery, to influence franchisee sales and profitability.
Work with the Burger King US field team and franchisees to execute brand programs, including new product and promotion rollouts.
Own onboarding and execution of digital sales channels within the South division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards.
Provide execution support for market tests as needed.
Analyze promotions, marketing programs, and new product introductions, measuring results to understand local sales, traffic, and profitability.
Provide reporting and business and trend analysis to help performance analytics teams and franchisees make profit-maximizing decisions.
Help franchisees, regional teams, and the brand understand regional and restaurant-level sales and traffic-driving tactics.