Manager-Events and Activations

Explore St. Louis•St. Louis, MO

3d•Onsite

About The Position

This role is responsible for leading the strategy, planning, and execution of immersive experiences and corporate events. The position involves managing a year-round calendar of events, including listening sessions, roundtables, partner gatherings, and industry convenings, all designed with clear engagement and revenue objectives. A key focus is the development and execution of the annual meeting as a flagship event, integrating sponsorship opportunities to drive revenue and brand recognition. The role also manages signature programs like Hospitality Heroes, focusing on nomination processes, storytelling, and stakeholder participation. Additionally, it involves building a scalable sponsorship framework, ensuring events contribute to the partner lifecycle (acquisition, engagement, retention, upsell), and activating the Experience Network through events. The Manager will design event formats that foster meaningful participation and business outcomes within budget, manage all logistics (venue sourcing, vendor coordination, run-of-show, on-site execution), and collaborate with various internal teams for partner participation, targeted attendance, and feedback collection. Performance tracking and reporting on event contributions to sponsorship revenue, partner pipeline, and retention are also key aspects of the role.

Requirements

Proven experience planning and executing both large-scale events and smaller, high-touch stakeholder gatherings
Experience managing revenue-generating events, including sponsorship development, partner integration or fundraising components
Experience managing multi-faceted programs such as annual meetings, conferences or recognition programs
Strong project management skills with the ability to manage multiple events simultaneously and deliver high-quality execution
Ability to build and incorporate events that drive engagement, relationship building and business outcomes
Experience working with sponsors or partners to integrate brand presence in a way that delivers value and aligns with organizational goals
Strong interpersonal skills with the ability to work across diverse stakeholder groups and build trust
Detail-oriented with strong organizational skills and the ability to manage logistics, vendors and timelines effectively
Collaborative mindset with experience working cross-functionally with marketing, communications and partnership teams
Excellent communication and problem-solving skills, with the ability to adapt quickly in live event environments

Responsibilities

Plan and execute a year-round calendar of events including listening sessions, roundtables, partner gatherings and industry convenings, all designed with clear engagement and revenue objectives
Lead the development and execution of the annual meeting as a flagship event, including program design, stakeholder engagement and full integration of sponsorship opportunities, positioning the event as a key revenue driver and brand moment
Manage and evolve signature programs such as Hospitality Heroes, including nomination processes, storytelling, stakeholder participation and event execution, with a focus on both recognition and sponsor integration
Lead planning and execution of the annual meeting, including program development, stakeholder engagement and integration of sponsorship opportunities in partnership with the Sr. Director of Business Development
Build and support a scalable sponsorship framework for events in partnership with the Sr. Director of Business Development, including tiered opportunities, branded integrations and measurable value for partners
Ensure every event has a defined role within the partner lifecycle, contributing to acquisition, engagement, retention and upsell opportunities
Activate and showcase the Experience Network through events, highlighting stakeholders, experiences and local assets in ways that support sales, storytelling and visitor experience
Design event formats that drive meaningful participation, collaboration and business outcomes, not just attendance, all within budget parameters
Manage all logistics including venue sourcing, vendor coordination, run-of-show and on-site execution
Collaborate with Manager of Community Engagement & Fulfillment to ensure strong partner participation and alignment
Partner with Stakeholder Communications to drive targeted attendance, pre-event positioning and post-event engagement
Capture actionable insights and stakeholder feedback to inform partnership strategy and Experience Network development
Track and report on event performance, including contribution to sponsorship revenue, partner pipeline and retention