Manager, Event & Fan Experience

Nycfc • New York, NY

16h • Hybrid

About The Position

New York City FC is seeking a dynamic and detail-oriented Manager, Event & Fan Experience to lead the planning, execution, and optimization of a wide range of events that drive fan engagement and brand growth. This role will oversee cross-functional collaboration, manage event operations end-to-end, and serve as a key liaison between internal teams, external partners, and supporter groups to deliver exceptional experiences.

Requirements

• Bachelor’s degree in Event Management, Marketing, Sports Management, or related field
• 3–5+ years of experience in event management, sports marketing, or experiential marketing
• Proven ability to manage multiple projects and large-scale events simultaneously
• Strong communication and relationship-building skills, especially with diverse stakeholder groups
• Experience with project management tools (e.g., Asana) and budget tracking systems
• Experience working in sports, live entertainment, or fan engagement environments
• Familiarity with supporter culture and fan group dynamics
• Knowledge of event data platforms and marketing automation tools
• Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
• Ability to work flexible hours, including evenings, weekends, holidays, and matchdays
• Local travel throughout New York City is required

Nice To Haves

• Entrepreneurially minded; comfortable jumping into projects with little direction
• Extremely organized and detail oriented
• A hard worker with superb work ethic and a track record of hitting deadlines; runs through walls to get things done
• A strong backbone and ability to push back when appropriate
• Solution-oriented and resourceful
• Ability to collaborate well across departments
• Professional and mature; comfortable presenting to senior level leaders
• Comfortable adapting and changing direction mid-course
• Proactive in coming up with ideas and solutions to move more efficiently
• General knowledge of and passion for soccer a BIG plus

Responsibilities

• Lead the ideation, planning, promotion, and execution of various scale events, including tentpole events, fan fests, watch parties, and community initiatives
• Assist managing 80+ annual activations, ensuring alignment with organizational goals and brand standards
• Provide on-site leadership and operational support for all club-led events
• Collaborate with internal departments (Marketing, Partnerships, Operations, Sporting, and Business Intelligence) and external vendors to deliver seamless event execution
• Coordinate creative asset development (design, photography, videography) via project management tools (e.g., Asana), ensuring timely delivery
• Enhance matchday by supporting onsite matchday hospitality experience.
• Oversee credentials, parking logistics, and access for staff, guests, and on-field needs
• Collaborate with the Partnerships team to ensure sponsor branding and activations are executed in line with contractual obligations
• Align with activation managers to deliver high-quality partner integrations at events
• Act as Associate Producer for large-scale events (e.g., Fan Fests), including talent booking, permitting, venue coordination, staffing, security, and production logistics
• Develop site plans and manage load-in/load-out processes with external production teams
• Oversee sourcing and distribution of promotional and giveaway items
• Manage event data collection through various platforms such as Flowcode and FormAssembly
• Analyze and report on post-event performance, sharing insights with Business Intelligence teams for marketing integration (e.g., Braze)
• Manage event budgets, including requisitions, purchase orders, and invoice processing
• Coordinate vendor payments and track financials to ensure accuracy and timeliness
• Coordinate with Legal on contracts and agreements with vendors, venues, and partners using tools such as DocuSign
• Ensure all documentation is completed, approved, and compliant with organizational standards
• Execute strategic marketing initiatives to attract and engage new and existing fans
• Contribute to brand awareness and audience growth through innovative event programming

Benefits

• Excellent health, dental & vision insurance, with options to fit you and your family’s needs
• Comprehensive and competitive benefit programs, including maternal & paternal leave
• Ancillary benefits: Commuter, and Citi Bike discounts
• Wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
• Four complementary tickets to every NYCFC home match
• Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
• A dynamic, ambitious, and fun work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level