Manager, Entertainment and Culture Marketing
About The Position
UTA Marketing seeks a Manager to support existing accounts with an emphasis on client service, brand strategy, partnership development, and talent/creator deals. The team connects brands with consumers through research, insights, strategy, and community building. The Manager will take on direct responsibility for managing day-to-day client relationships and communication. They develop and implement client service plans that align with business objectives, oversee campaign execution, execute deals, track performance metrics, and identify opportunities to grow business within existing accounts under the supervision of a Director. UTA Marketing is a division of United Talent Agency, a leading global talent and entertainment company. As a premier entertainment marketing agency, UTA partners with some of the world’s most recognized brands, including The Coca-Cola Company, Delta Air Lines, General Motors, SC Johnson, Google, and LinkedIn, delivering strategic advisory and marketing services rooted in the power of entertainment. We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients including: talent procurement, influencer/creator marketing, film/tv/content integrations, entertainment and culture strategy, business acceleration and more.
Requirements
- 5+ years of experience in account management or social media strategy, preferably at a talent, advertising, marketing, creative, or media agency
- Bachelor’s degree strongly preferred
- Extremely knowledgeable about creator landscape, up and coming talent and trends and plugged in to entertainment culture at large
- Has a proven track record of working with talent, creators, and clients to build impactful campaigns for brands
- Can build talent strategies that are both creative and data driven
- Invested and well versed in culture, trends, brands, and insights
- Strong ability to develop client facing marketing presentation materials (decks) for a variety of situations, informational, strategic, and creative.
- High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem-solve independently
- Unmatched communication skills that put clients at ease and motivate internal team members
- Strong ability to vet, recommend, negotiate with and contract talent
- Impeccable organizational and time management skills and strong attention to detail.
- Ability to navigate an organization and operate in an incredibly fast paced, multifaceted, demanding environment
- Proficient knowledge of Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Doc, Sheets, is a must.
Responsibilities
- Manage day-to-day client relationships, serving as the primary point of contact for projects across assigned brand accounts including but not limited to talent/creator campaigns, brand partnerships, entertainment and culture strategies, and more
- Lead strategic planning and execution for talent campaigns, including talent recommendations, outreach, and contracting
- Monitor cultural and digital trends to identify rising talent and emerging voices aligned with client goals and brand values
- Work alongside internal department specialists to develop recommendations for potential product integration and co-marketing opportunities for clients
- Assess sponsorship opportunities and cultural platforms to determine brand fit, audience alignment, and strategic value for clients
- Maintain detailed trackers for project/deal status, approvals, talent deliverables, and contractual obligations
- Track campaign performance and report on KPIs to clients, translating insights into actionable recommendations
- Develop and present compelling decks and campaign narratives that align with brand goals and resonate with targeted audiences
- Draft regular email communications and pitch / program proposal materials
- Serve as an active participant in meetings/calls for clients
- Contribute to a collaborative team culture, sharing knowledge and best practices across ECM
- Build case studies and recaps to support business growth and client storytelling
- Participate in agency-wide meetings and share relevant insights and updates with the ECM team
- Identify new opportunities within existing accounts and support efforts to grow client partnerships (“land and expand”)
Benefits
- Competitive programs to support your well-being
- Experience working in a collaborative environment with room to grow
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
