Manager, Email Marketing

NHL•New York, NY

17h•Hybrid

About The Position

The NHL is seeking a Manager, Email Marketing, who will serve as a key member of the Fan Engagement & Analytics team, responsible for developing, executing, and optimizing leaguewide email marketing programs that drive fan engagement, audience growth, retention, and revenue. This role oversees lifecycle marketing, campaign execution, audience segmentation, personalization strategies, testing, and reporting while partnering with Product, Analytics, Research, Content, Clubs, and external vendors.

Requirements

4-6 years of experience in email marketing, CRM marketing, lifecycle marketing, or digital marketing
Experience with enterprise email service providers and marketing automation platforms
Demonstrated success using segmentation and personalization to drive engagement and conversion
Strong Excel and PowerPoint skills
Broad understanding of AI-powered CRM/CDP capabilities - predictive scoring, audience modeling, content and next-best-action AI recommendations
Experience managing people and/or leading cross-functional projects, including timelines, priorities, and stakeholder communication
Degree in a relevant area from a four-year college or university
Strong understanding of CRM and lifecycle marketing principles
Excellent written and verbal communication skills
High attention to detail and quality assurance
Ability to manage multiple priorities in a fast-paced environment
Strong collaboration and stakeholder management skills
Ability to maintain confidentiality and professionalism
Advanced skills in audience segmentation, list management, and personalization strategy
Strong analytical and reporting skills, with the ability to translate email performance data into actionable insights
Proven people management and/or project management skills, including experience coaching team members and leading cross-functional initiatives

Nice To Haves

Experience with Iterable, Movable Ink, Adobe Products Suite, or similar platforms
Proven experience building and scaling audience segmentation and personalization programs that improve engagement and conversion
Demonstrated experience with email performance reporting and analytics, including deliverability, engagement, and revenue metrics
Ability to travel periodically (domestic and international) and work non-standard hours as needed

Responsibilities

Develop and execute leaguewide email marketing strategies that support fan acquisition, engagement, retention, and monetization objectives
Manage the end-to-end execution of email campaigns including segmentation, QA, deployment, testing, and reporting
Build and optimize automated lifecycle journeys including welcome, onboarding, engagement, retention, and win-back programs
Leverage fan data and behavioral insights to deliver personalized communications
Partner with Analytics teams to measure campaign effectiveness and identify opportunities for improvement
Lead A/B and multivariate testing initiatives across subject lines, creative, audiences, and send timing
Develop executive-ready reporting and performance summaries
Collaborate with internal stakeholders on integrated campaigns
Ensure compliance with privacy regulations, consent requirements, and email marketing best practices
Support marketing automation and customer data platform enhancements
Develop and maintain advanced audience segmentation and personalization strategies that leverage behavioral, demographic, and engagement data to deliver highly relevant, 1:1 fan communications
Manage audience list growth, hygiene, and preference center strategy to ensure a scalable, compliant, and engaged subscriber base
Own email performance reporting, building recurring dashboards and executive summaries covering deliverability, engagement, conversion, and revenue metrics
Analyze campaign and lifecycle performance data to surface actionable insights that inform segmentation, content, and testing strategy
Manage, mentor, and develop direct reports and/or agency partners supporting email production and campaign execution
Lead cross-functional project planning for email initiatives, managing timelines, priorities, and stakeholder alignment across Partnership Marketing, SGL, Brand, and Digital teams

Benefits

Paid Time Off (PTO) includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period.
The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
Access to our Employee Assistance Program (EAP) to support mental, physical, and financial health.
Access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus.
Comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child. Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
Hybrid work schedules are available for a majority of our roles.
Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.