Manager, Email Marketing Operations and Development (Remote)

California Closets•Phoenix, AZ

1d•Remote

About The Position

The Manager, Email Marketing Operations & Development will manage the strategy, planning, hands-on HTML development, and execution of our email marketing program within Salesforce Marketing Cloud and other systems. This role is responsible for personally coding, building, and deploying production-ready HTML email campaigns directly within SFMC, while also managing a robust email calendar and shaping overall email strategy in partnership with the Senior Director, Relationship Marketing. This role will collaborate cross-functionally with marketing, analytics, and CRM teams to build and launch advanced customer email journeys, automated workflows, dynamic content, and ad hoc email campaigns. It requires expert-level skills in SFMC tools, scripting languages (e.g., AMPscript), and marketing automation best practices. As a key driver of California Closets’ growth, this role helps lead a high-impact, high-visibility marketing channel and plays a central role in driving measurable results against our core business objectives.

Requirements

Bachelor’s degree in business, Marketing, Analytics, or related field
7+ years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand
Salesforce Certified Marketing Cloud Email Specialist (certification required)
Salesforce Certified Marketing Cloud Engagement Developer (certification required)
Expert-level skills in SFMC tools, scripting languages (e.g., AMPscript), and marketing automation best practices.

Responsibilities

Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud.
Structure HTML to support complex AMPscript implementations, enable dynamic content, personalization, and conditional logic in emails.
Build and maintain scalable email templates and modular components leveraging Content Builder.
Apply SFMC-specific personalization using subscriber attributes, data extensions, dynamic content, and data-driven logic.
Own end-to-end HTML QA and testing, ensuring consistent rendering across major email clients, devices, and inbox providers.
Demonstrate expert-level understanding of HTML/CSS constraints, with proven ability to troubleshoot and resolve Outlook-specific rendering issues and optimize for dark mode.
Manage the end-to-end email marketing program including strategic planning, lifecycle design, prioritization, and day-to-day execution in support of acquisition, engagement, retention, and revenue goals.
Maintain the email roadmap and content calendar, leading initiatives from concept through deployment by writing clear briefs, coordinating with key cross-functional partners, managing timelines, and ensuring all dependencies are met.
Build, manage, and optimize campaigns using Email Studio, Journey Builder, Automation Studio and other SFMC components to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys.
Perform and oversee hands-on operational tasks required to launch campaigns, including audience setup, journey configuration, scheduling, and final pre-send validation.
Plan and execute A/B and multivariate tests on subject lines, content, personalization, send times and other engagement drivers.
Establish rigorous project management and operational processes to ensure emails are accurately built, reviewed, QA’d, and deployed on time.
Continuously identify opportunities to improve workflows, documentation, and operational efficiency as the email program scales.
Consistently monitor email campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities.
Analyze key performance metrics and produce clear, actionable performance readouts and recommendations that inform campaign and program decisions.
Build and maintain dashboards and visualizations using Salesforce Marketing Cloud Intelligence Reports.
Leverage Google Analytics (GA4) to understand email subscriber behavior and conversion performance.