Manager, Email and SMS
About The Position
As the Manager, Email & SMS Marketing, you will own the strategy, execution, and performance of Bluemercury’s lifecycle marketing channels. This role is responsible for driving customer acquisition, engagement, and retention through best-in-class email and SMS programs. Reporting to the Senior Manager, Performance Marketing, you will lead a small but high-impact team, oversee day-to-day campaign execution, and deliver deep performance insights to inform business decisions. This role is highly cross-functional, partnering closely with Marketing, Merchandising, Loyalty, Digital, Creative, Stores, and Vendor Marketing.
Requirements
- 4–6+ years of experience in email and/or lifecycle marketing in retail or e-commerce
- Proven experience managing direct reports and leading high-performing teams
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Deep analytical expertise with a track record of delivering detailed performance analysis and executive-level reporting
- Hands-on experience with lifecycle marketing platforms (Attentive strongly preferred)
- Experience with segmentation, personalization, and automation strategies
- Strong communication skills with the ability to influence cross-functional partners and senior stakeholders
- A strategic, data-driven marketer who can connect performance insights to business impact
- A strong people leader who can develop talent and drive accountability
- A highly organized operator who thrives in a fast-paced, cross-functional environment
- Someone who can balance hands-on execution with high-level strategic thinking
Responsibilities
- Own and evolve the email and SMS strategy, including campaign planning, automation, segmentation, and personalization
- Lead the development and management of the lifecycle marketing calendar, ensuring alignment with brand and business priorities
- Oversee end-to-end campaign execution across promotional and triggered programs, from briefing through deployment
- Develop and scale acquisition strategies to grow the email and SMS subscriber base
- Partner cross-functionally to translate business objectives into high-performing lifecycle campaigns
- Own weekly, monthly, and seasonal reporting, delivering clear, actionable insights to senior leadership
- Conduct in-depth performance analysis to identify trends, opportunities, and areas for optimization across email and SMS
- Forecast channel performance and contribute to broader digital revenue planning in partnership with channel owners
- Lead testing roadmap (A/B testing, segmentation, cadence, creative) to continuously improve engagement and conversion
- Manage and develop a team of two (Senior Assistant and Assistant), ensuring strong execution, prioritization, and professional growth
- Lead project management across all lifecycle initiatives, maintaining timelines, cross-functional alignment, and high-quality output
- Serve as the central point of coordination across internal stakeholders and external partners
- Serve as the subject matter expert for Attentive, overseeing both email and SMS execution and optimization
- Manage external vendors and partners, continuously identifying opportunities to enhance capabilities and customer experience
- Maintain best practices across deliverability, compliance, and operational efficiency
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
