Manager, eCommerce

FASHIONPHILE•Los Angeles, CA

11d•$120,000 - $135,000•Hybrid

About The Position

As the Ecommerce Manager, you will serve as a key architect of our digital growth, overseeing the performance of the company’s entire digital sales ecosystem. This role manages a diverse portfolio that includes our direct-to-consumer (D2C) site, mobile applications (iOS and Android), third-party marketplaces, and social commerce channels. Crucially, you will approach our digital ecosystem with a product mindset, treating our sites and apps not just as sales channels, but as evolving products that require continuous iteration, feature development, and user-centric innovation. You will act as the bridge between digital and physical retail, ensuring our omnichannel growth strategy creates a synergistic platform where all channels reinforce one another.

Requirements

Minimum of 6 years of experience in large-scale D2C ecommerce and omnichannel platform management.
Demonstrated ability to manage ecommerce platforms using product management methodologies (roadmapping, backlog management, agile iteration).
Proven track record of managing and growing sales on third-party marketplaces is a must.
Demonstrated experience managing costs, budgets, and digital channel profitability.
Must have an analytical mind with expert-level proficiency in GA4.
Strong command of CRO principles and experience running experiments to drive performance.
Excellent interpersonal skills with the ability to work effectively across Merchandising, Ops, Sales, and Marketing departments.
Proven track record in a large Shopify Plus ecosystem.
Ability to work in the Downtown LA office with a hybrid in-office schedule 1-2 times per week.

Nice To Haves

8 years of experience in large-scale D2C ecommerce and omnichannel platform management.
Experience with social commerce trends and tools.
Familiarity with agile development methodologies (Scrum/Kanban).
Strong project management skills to handle multiple channel strategies simultaneously.

Responsibilities

Digital Sales Channel Performance: Run the day-to-day and manage the growth for all digital sales channels, including D2C, Marketplaces, and Social selling platforms (e.g., TikTok Shop, IG Checkout).
Product-Led Ecommerce Strategy: Manage the ecommerce ecosystem as a product. Develop, own, and execute the product roadmap for Web and App, prioritizing features and improvements based on customer value, business impact, and data.
Marketplace Management: Manage and optimize presence on third-party marketplaces (e.g., Amazon, Walmart), ensuring brand consistency, inventory alignment, and sales growth.
Omnichannel Growth: Drive the strategy for a unified commerce experience, ensuring that digital efforts (D2C, App, Marketplace) seamlessly integrate with and support physical retail goals.
Conversion Rate Optimization (CRO): Lead CRO initiatives across web and app platforms, utilizing A/B testing and user research to continuously optimize the customer journey and increase revenue per user.
Cross-Functional Collaboration: Act as a highly collaborative hub, interfacing daily with Marketing, Merchandising, Channel Marketing, Operations, and Sales teams to align inventory, promotions, and brand messaging across the board.
Analytics & Reporting: Utilize Google Analytics 4 (GA4) and other reporting/analytics software to gather deep insights, track KPIs, and make data-driven decisions that improve product performance
Cost & Budget Management: Oversee operational budgets and the Digital P&L. Manage costs technology vendors, platform fees, and logistics to ensure profitability.
Other duties as assigned.