Ecommerce Manager

Filson • Seattle, WA

17h • $100,000 - $130,000

About The Position

The Ecommerce Manager is responsible for the day-to-day operation and performance of Filson.com. This is an operations-first role focused on site execution, merchandising, marketing coordination, and technical operations. You will ensure that the site launches on time, performs against plan, and executes the overall ecommerce strategy effectively, while serving as the primary escalation point for day-to-day issues.

Requirements

• 4–7+ years of ecommerce experience, preferably in DTC or retail
• Strong hands-on experience with Shopify
• Proven ability to run day-to-day ecommerce operations independently
• Experience managing ecommerce launches, promotions, and site updates
• Strong understanding of ecommerce KPIs and funnel performance
• Experience working with CRO, analytics, and experimentation programs
• Comfortable coordinating across Creative, Marketing, Tech, and Operations
• Experience managing vendors or agencies
• Strong organizational skills with a bias toward action and follow-through
• Ability to make decisions with incomplete information and own outcomes

Nice To Haves

• Outdoor, apparel, or premium consumer brand experience is a plus

Responsibilities

• Site Operations & Execution
• Own daily site health, readiness, and execution across Filson.com
• Ensure products, collections, navigation, content, and promotions are accurate, complete, and launched on time
• Serve as the primary point of accountability for ecommerce issues, bugs, and operational breakdowns
• Monitor and resolve data or system issues across Shopify, OMS, inventory feeds, and analytics
• Merchandising & Launch Management
• Oversee ecommerce merchandising execution, prioritization, and quality
• Ensure seasonal launches, capsules, and campaigns are fully merchandised and operationally sound
• Partner with Merchandising, Planning, and Creative to align inventory, storytelling, and presentation
• Own product lifecycle execution online, including launch readiness and end-of-life closeout execution
• Performance Management
• Monitor daily and weekly performance across traffic, conversion, revenue, AOV, and site KPIs
• Identify issues or opportunities and take action quickly
• Conduct post-campaign and post-launch retrospectives, documenting learnings and next steps
• Maintain dashboards and reporting cadence for stakeholders
• Vendor & Agency Management
• Manage ecommerce-related agencies and vendors, including development and optimization partners
• Set priorities, timelines, and expectations for external partners
• Hold vendors accountable for delivery, quality, and budget
• Cross-Functional Coordination
• Serve as the day-to-day ecommerce lead for Marketing, Creative, Technology, CX, Retail, and Planning teams
• Coordinate dependencies and timelines to ensure ecommerce initiatives launch cleanly
• Escalate decisions or trade-offs when needed, with clear recommendations
• Team Leadership
• Manage and develop direct reports, providing clear priorities, feedback, and accountability
• Build repeatable processes to improve speed, clarity, and execution quality

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees