Ecommerce Manager

Filson•Seattle, WA

About The Position

The Ecommerce Manager is responsible for the day-to-day operation and performance of Filson.com. This is an operations-first role focused on site execution, merchandising, marketing coordination, and technical operations. You will ensure that the site launches on time, performs against plan, and executes the overall ecommerce strategy effectively, while serving as the primary escalation point for day-to-day issues.

Requirements

4–7+ years of ecommerce experience, preferably in DTC or retail
Strong hands-on experience with Shopify
Proven ability to run day-to-day ecommerce operations independently
Experience managing ecommerce launches, promotions, and site updates
Strong understanding of ecommerce KPIs and funnel performance
Experience working with CRO, analytics, and experimentation programs
Comfortable coordinating across Creative, Marketing, Tech, and Operations
Experience managing vendors or agencies
Strong organizational skills with a bias toward action and follow-through
Ability to make decisions with incomplete information and own outcomes

Nice To Haves

Outdoor, apparel, or premium consumer brand experience is a plus

Responsibilities

Own daily site health, readiness, and execution across Filson.com
Ensure products, collections, navigation, content, and promotions are accurate, complete, and launched on time
Serve as the primary point of accountability for ecommerce issues, bugs, and operational breakdowns
Monitor and resolve data or system issues across Shopify, OMS, inventory feeds, and analytics
Oversee ecommerce merchandising execution, prioritization, and quality
Ensure seasonal launches, capsules, and campaigns are fully merchandised and operationally sound
Partner with Merchandising, Planning, and Creative to align inventory, storytelling, and presentation
Own product lifecycle execution online, including launch readiness and end-of-life closeout execution
Monitor daily and weekly performance across traffic, conversion, revenue, AOV, and site KPIs
Identify issues or opportunities and take action quickly
Conduct post-campaign and post-launch retrospectives, documenting learnings and next steps
Maintain dashboards and reporting cadence for stakeholders
Manage ecommerce-related agencies and vendors, including development and optimization partners
Set priorities, timelines, and expectations for external partners
Hold vendors accountable for delivery, quality, and budget
Serve as the day-to-day ecommerce lead for Marketing, Creative, Technology, CX, Retail, and Planning teams
Coordinate dependencies and timelines to ensure ecommerce initiatives launch cleanly
Escalate decisions or trade-offs when needed, with clear recommendations
Manage and develop direct reports, providing clear priorities, feedback, and accountability
Build repeatable processes to improve speed, clarity, and execution quality