Manager, Ecommerce

bluemercury • New York, NY

2d

About The Position

Bluemercury is seeking an Manager, Ecommerce to join our Digital team! This role will drive revenue growth by improving site merchandising, product content, and conversion across Bluemercury.com while also managing Amazon and supporting expansion into future channels. The Associate Manager will own product feeds and the full item lifecycle, from setup to end-of-life, ensuring accuracy and optimization across all platforms.
Ensure that the online store not only looks great but also drives sales, delivers a seamless customer experience, and runs efficiently behind the scenes.
This role manages and develops two Ecommerce Assistants, reports directly to the Director, Digital, and will play a key role in scaling Bluemercury.com.

Requirements

• Bachelor’s degree; 3+ years in ecommerce, marketing, or retail (beauty/luxury a plus).
• 1+ year managing direct reports, with proven ability to coach and develop talent.
• Strong analytical skills with ecommerce/reporting tools (Google Analytics, Adobe Analytics).
• Experience with product feeds and ecommerce platforms (Shopify a plus).
• Highly organized, detail-oriented, collaborative, and proactive in a fast-paced environment.
• Bachelor’s degree in Marketing, Business Administration, Ecommerce, or a related field (Master’s a plus).
• 3–7+ years of experience in ecommerce management, digital marketing, or online retail (depending on seniority level).
• Proven track record of driving online sales growth and managing ecommerce platforms.
• Experience with major ecommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud).
• Strong understanding of digital marketing channels (SEO, SEM, email marketing, paid ads, social media).
• Familiarity with web analytics tools (Google Analytics, GA4, Looker, Tableau).
• Knowledge of conversion rate optimization (CRO), A/B testing, and UX/UI best practices.
• Basic understanding of HTML/CSS and website performance optimization is often a plus.
• Ability to develop and execute ecommerce sales strategies aligned with business goals.
• Experience with pricing strategy, promotions, and online merchandising.
• Strong understanding of online customer behavior, acquisition, and retention.
• Knowledge of supply chain, inventory management, and fulfillment operations in an ecommerce context.
• Proficiency in analyzing KPIs (traffic, conversion rates, AOV, CLV, CAC).
• Strong ability to interpret data to inform decisions and improve ROI.
• Experience preparing performance reports and presenting insights to leadership.
• Experience leading cross-functional teams (marketing, IT, design, customer service, logistics).
• Vendor and partner management (payment gateways, third-party logistics, ad agencies).
• Strong project management and organizational skills.
• Excellent communication and problem-solving abilities.
• Results-oriented, detail-focused, and highly adaptable in a fast-changing environment.
• Strong leadership with a customer-first mindset.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Site & Channel Merchandising
• Optimize navigation, filters, on-site search, category pages, and PDPs to drive KPIs (conversion, AOV, page views, add-to-cart). Manage merchandising rules and product feeds across Bluemercury.com, Amazon, TikTok Shop, and emerging sales channels.
• Operations & Item Lifecycle Management
• Oversee end-to-end product setup, vendor asset intake, and backend processes to ensure high-quality, accurate content from launch through end-of-life. Lead promotion execution, GWPs, samples management, and site QA.
• Channel Management & Expansion
• Manage day-to-day operations across Bluemercury.com, Amazon, TikTok Shop, and additional third-party marketplaces. Own product feed accuracy, content quality, issue resolution, and merchandising strategy. Drive the launch and onboarding of new digital sales channels, ensuring operational readiness and brand consistency.
• Insights & Reporting
• Develop insights and performance reporting across all channels to monitor health, optimize strategy, and guide decision-making.
• Team Management & Development
• Manage, coach, and develop the Ecommerce Coordinator by setting clear priorities, providing ongoing feedback, and building expertise in digital merchandising, channel operations, and item setup.
• Analytics & Optimization
• Analyze KPIs, funnel metrics, customer behaviors, channel performance, and competitive trends to identify improvement opportunities. Partner with Analytics and Development teams to test, measure, and implement site and channel enhancements.
• Cross-Functional Collaboration
• Partner with Merchandising, Marketing, SEO, and Content teams to align promotions, brand storytelling, and channel content for a cohesive customer experience across all touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level