Manager, Direct Partnerships

Known•New York, NY

32d•$92,000 - $100,000

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers. As a Manager, Digital Strategy & Investment, you help lead digital media strategy for the accounts you’re on, both externally with the client and internally with the in-platform team. You’ll be responsible for providing guidance on how media performance impacts clients’ broader business objectives, and how they should be approaching the digital/programmatic space. You will also be responsible for meeting with vendors, staying up to speed on the latest industry capabilities, learning what is available to your clients, and ultimately negotiating deals on behalf of Known and/or our clients.

Requirements

3+ years of hands-on experience in management of strategy of highly data-driven performance campaigns, ideally in a digital agency environment
Understanding of how Digital Direct Advertising works with Programmatic Social & Search, SEO, Mobile, and Attribution
A deep understanding of the programmatic ecosystem and the key players in the space
Strong communication skills both written and verbal
Broad range of experience managing and/or planning direct response and branded campaigns, ideally across multiple verticals

Nice To Haves

In-platform programmatic trading experience is a huge plus

Responsibilities

Help to lead Known’s approach to digital direct partnership advertising across multiple clients.
Engage and evaluate vendors to broaden and improve the team’s programmatic capabilities.
Work closely with the other members of the Digital Direct Team to negotiate deals/partnerships with vendors
Understanding the client’s overall business objectives and translating them into paid media
Ensure best practice in end-to-end digital media buying activities (set up, optimization, reporting) as well as knowledge sharing across teams.
Understand and effectively communicate direct partnership value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Understanding the client’s overall business objectives and translating them into digital advertising efforts
Coordinate digital strategy with other media channels (Programmatic, Linear TV, etc)
Building analyses, stories, and slides for client media plans and reports