Manager, Digital Strategy (2026 - 0199)

ICTC•Remote, ON

2d•CA$95,000 - CA$115,000•Remote

About The Position

The Manager, Digital Strategy provides senior leadership and strategic direction for a cross-functional team responsible for the implementation, delivery, and advancement of digital platforms and services that strengthen ICTC’s end-to-end digital client, learner, and stakeholder experiences. This role ensures that digital experiences are intuitive, accessible, engaging, measurable, and aligned with organizational impact. This role guides ICTC’s digital ecosystem at an enterprise level and ensures that its public-facing web properties, learning experience platforms, registration journeys, digital engagement tools, and platform integrations support current needs while preparing the organization for future demands. A central focus of the role is applying learning experience design principles to improve how users discover, access, navigate, participate in, and complete online learning and engagement experiences. The ideal candidate thinks holistically about the end-to-end brand, learner, and client experience; communicates trade-offs and recommendations in clear, business-oriented terms; and brings both the strategic vision and hands-on capability to advance ICTC’s digital experience in a meaningful way. They are a forward-looking digital leader who can set a strong UX/UI and learning experience vision, apply rigorous judgment to emerging and standard best practices, and use data to improve how audiences engage with online content, services, learning, and programs.

Requirements

Strong expertise in digital platforms, including Salesforce, content management systems such as WordPress and/or Drupal, collaboration tools, learning platforms, and digital engagement systems.
Deep expertise in UX/UI strategy, public-facing website governance, digital product management, and learning experience design.
Experience applying learning experience design (LXD), instructional design, or learner-centered design principles in digital environments.
Understanding of adult learning principles, digital pedagogy, and how they translate into platform design, content structure, and user flows.
Solid understanding of accessibility standards, digital adoption best practices, content strategy, and platform governance.
Experience working across cross-functional teams (program delivery, content, communications, product, IT) to translate learning and engagement needs into scalable digital solutions.
Strong marketing literacy and a genuine understanding of how web presence connects to brand, demand generation, and conversion.
Strong understanding of dashboards, data visualization, analytics tools, and how to communicate data insights clearly to non-technical audiences.
Excellent leadership, facilitation, and communication skills.
A forward-looking digital leader who can identify practical opportunities to innovate, evaluate new technologies responsibly, and help the organization stay ahead of evolving user expectations.
Experience in project management, Agile methodologies, and change management.
Strong analytical skills to interpret usage data and recommend optimizations.
Verbal and written fluency in English are required.
Bachelor’s degree in Digital Media, Information Systems, Learning Experience Design, Business, or related field (or equivalent experience).
7–10 years of progressive experience in digital strategy, including significant experience with online learning platforms, learning management systems (LMS), or learning experience platforms (LXP), and public-facing web ecosystems.
Experience with learning platforms (e.g., Docebo, Moodle, Canvas, Cornerstone, or similar LMS/LXP systems).
Experience leading or supporting digital transformation initiatives involving learning platforms, client portals, or large-scale user engagement systems.

Nice To Haves

French language skills are a strong asset.
Certifications in Agile, UX, Digital Transformation, or Project Management are strong assets.

Responsibilities

Provide senior-level leadership to a multidisciplinary digital team, ensuring alignment with ICTC's long-term strategy.
Guide workforce planning to build a high performing business unit capable of supporting enterprise digital initiatives.
Set clear objectives that connect directly to organizational priorities, mandate, and vision, and steward staff growth through coaching, succession planning, and strategic talent development.
Position the digital experience team as ICTC's internal authority on digital strategy, UX/UI leadership, learning experience design, digital adoption frameworks, accessibility, analytics, and best practices.
Set the enterprise product vision and roadmap for all organizational digital platforms, ensuring alignment with program, policy, research, and operational goals.
Act as an internal service lead to ensure a cohesive, high-quality brand experience with the corporate website and learning portal.
Oversee complex digital implementation through all stages—from discovery to launch to optimization—ensuring platforms are scalable, accessible, user-focused, and aligned with strong UX, UI, and learning experience design principles.
Lead the UX and UI vision across public-facing websites, portals, learning platforms, and digital engagement tools, translating user needs and organizational goals into clear experience standards, content structures, user journeys, wireframes, and optimization plans.
Establish experience standards that unify digital interactions across ICTC's properties.
Ensure consistent documentation of corporate and client-servicing digital experience architecture.
Monitor and improve performance, security, and accessibility standards across ICTC’s digital platforms.
Direct comprehensive user research programs, environmental scans, analytics practices, and measurement frameworks to provide actionable insights.
Develop dashboards, reporting frameworks, and data narratives that communicate platform performance, audience behaviour, learner engagement, conversion, accessibility, satisfaction, and impact.
Make strategic recommendations for resource allocation and future digital investments.
Shape ICTC’s multi-year digital experience strategy, ensuring all digital programs support institutional objectives.
Support the conceptualization, design, usability, and audience engagement strategy for digital experiences powered by artificial intelligence (AI).
Develop performance frameworks, track adoption trends, and recommend refinements grounded in data, global best practices, and user insights.
Bring a rigorous lens to evaluating, adopting, and integrating emerging and established best practices in UX, UI, accessibility, SEO/GEO, AI-enabled experiences, analytics, privacy, digital engagement, and learning experience design.
Lead enterprise digital adoption initiatives through training, communications, and organizational change strategies.
Create governance models for digital platforms, including content lifecycle management, permissions frameworks, and enterprise standards.
Translate brand and program registration goals into web strategy, including GEO, SEO, conversion optimization, and page builds that meet UI/UX best practices for an intuitive, accessible, and engaging user experience.
Guide the evolution of online learning and engagement platforms to improve learner flows, onboarding, navigation, registration, participation, completion, satisfaction, and overall learning experience.
Serve as a senior liaison between business units, operations, and user groups to guarantee digital solutions produce measurable value.
Lead strategic engagement with internal and external partners to co-create digital solutions that enhance ICTC's national presence and support digital transformation efforts across multiple initiatives.
Provide executive oversight on vendor management, contract negotiation, performance evaluation, and budget stewardship for all digital platforms and related services.
Communicate insights, risks, opportunities, and trade-offs clearly to technical and non-technical audiences, using data, dashboards, user research, and best-practice evidence to support decision-making.
Ensure compliance with security, accessibility, and privacy standards.
Perform other duties as required by the Director of Communications.