Digital Experience App Strategy Manager

QVC•West Chester, PA

4d•Hybrid

About The Position

The Digital Experience App Strategy Manager supports QVC and HSN, and will lead the app strategy to drive acquisition, engagement, retention, and platform performance. This role is hybrid and will require you to be onsite in West Chester, PA several days per month. Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.

Requirements

Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience.
5–7 years of experience in a digital commerce or marketing environment, or an equivalent combination of training and experience.
Ability to translate data into clear insights and recommendations for stakeholders.
Tableau, Adobe Analytics, and similar tools.

Responsibilities

Lead and improve the QVC & HSN app strategy to improve performance, achieve KPIs, and enhance the customer experience.
Be the business lead for the NextGen app experience, partnering with IT, program managers, and marketing teams on app development and retention initiatives.
Oversee app acquisition campaigns end to end, including planning, execution, performance analysis, and optimization.
Drive engagement and retention strategies through push notifications, in-app messaging, SMS, and related platform capabilities.
Analyze app and campaign performance on a weekly and monthly basis using tools such as Adobe Analytics, Tableau, Localytics, and Branch to inform future strategy.
Partner with testing teams to lead A/B testing and optimization efforts, from ideation through implementation, to improve platform performance.
Build relationships across marketing, IT, web development, eCommerce, planning, and external partners to support overall app growth.