Manager, Digital Strategy, North America

Universal Music•Hollywood, CA

2d•Onsite

About The Position

Virgin Music Group is currently seeking a Manager, Digital Strategy, North America based in our Hollywood, CA office. The Manager will join a collaborative global team and contribute by leading digital marketing partnership, promotion and innovation initiatives. Responsibilities include liaising with social media, metaverse, gaming and new digital business platforms to collaborate on partnership opportunities for VMG’s roster and catalog. Additionally, the Manager will advise VMG artist and label partners on overall digital marketing strategy. The ideal candidate has a passion for independent music, an entrepreneurial spirit, a professional background in music-focused digital marketing and an affinity for the gaming/metaverse industries. They will have a strong eye for analysis and thrive in a fast-paced, results driven environment.

Requirements

Passion for music focused social media, short form video and content marketing.
Affinity and cultural fluency in video game and metaverse industries.
Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
Must thrive in a team environment but be able to take initiative and work independently.
Strong analytical skills with ability to create case-studies and campaign reporting decks.
Degree in relevant field, and/or equivalent career experience
Music industry or artist relations experience

Responsibilities

Strategize, pitch and secure artist partnership opportunities with social media platforms (TikTok, Meta, Snap, Discord, X, etc.) and digital content channels/outlets for the VMG roster and catalog.
Strategize and project manage artist partnership opportunities with platforms in video game and metaverse spaces.
Network and expand Virgin Music Group’s rolodex of innovative, forward thinking partners in digital spaces for artist collaboration opportunities.
Ideate and execute digital promotions and contesting initiatives for a roster of artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
Collaborate with internal VMG departments (paid media, marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
Manage multiple campaigns in a fast-paced, entrepreneurial environment.
Maintain professional relationships with artists, label and management partners.
Troubleshoot administrative and support queries across social media platforms.
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent