Manager, Digital Strategies

Covenant House International•New York, NY

10h•$66,300 - $85,000•Remote

About The Position

The Manager, Digital Strategies (internal title: Manager, Integrated Marketing) is responsible for the successful monitoring and deployment of Covenant House International’s (CHI) approved acquisition and growth investments as well donor retention strategies for CHI’s digital channels. This role will assist in driving innovation and advancing brand awareness for the Covenant House mission. Reporting to the AVP, Integrated Marketing, you will help advance a fully integrated, audience-based, omni-channel program focused on brand engagement and revenue generation.

Requirements

Familiarity with all aspects of fundraising principles and practices; knowledge of annual giving/direct mail, print production, telemarketing, digital marketing, joint allocation of funds, and basic analytical principles
Ability to partner with teams to facilitate quantitative, data‑driven approaches, including comfort with in‑depth fundraising data, reporting, budgets, and forecasting
Strong facilitation and collaboration skills
Commitment to goal attainment, high initiative, and the ability to motivate and engage donors.
Excellent oral and written communication skills, strong organizational skills, and attention to detail
Demonstrated ability to work with a high degree of autonomy and accountability, while also being an effective team player
Ability to develop and execute creative and effective solicitation strategies and generate enthusiasm for them among team members
Excellent time management and prioritization skills
Minimum of three years of project management experience in the digital space, ideally within a nonprofit organization focused on social impact, including the development and implementation of direct marketing activities
Experience working directly on or collaborating regularly with channel programs such as face‑to‑face, telemarketing, direct mail, and digital channels

Nice To Haves

Bachelor’s degree
Diverse fundraising experience working with both mass‑market and other audiences, with a strong understanding of both one‑to‑many and high‑touch fundraising approaches

Responsibilities

Manage the daily operation and deployments of CHI’s digital footprint in partnership with agency partners including but not limited to Asana management, content stewardship and overall project management of campaign life cycles
Contribute to and help shape annual strategies for expansion of constituent base to maximize revenue and file growth in the digital space across the organization
Maintain relevant revenue and expense budget trackers for all digital programs
Assist in the deployment of segment-specific donor journeys and maintains internal documentation of all donor journeys
Help deploy overall response to emergent fundraising opportunities and crises, pivoting operations as needed to ensure that the department conducts effective rapid response marketing and fundraising
Research and propose innovative approaches and investments for testing consideration, and maintain archive of pilot testing KPIs
Assist in the execution of integrated marketing campaigns via all relevant communication channels.
Serve as CHI project manager for all digital campaigns deployed
Prioritize integrated cross-channel communication by following departmental annual plan and budget constraints, and responding to emergent needs as required
Work closely with internal teams and vendor partners to ensure timely and accurate execution of new donor and lead on-boarding and conversion programs