MANAGER DIGITAL STRATEGIC

GRUMA•Irving, TX

About The Position

The Associate Digital Marketing Manager supports the execution of the brand’s digital marketing initiatives across Organic Social, Paid Media, Retail Media, Digital Shelf, and brand websites. This role is hands-on and execution-focused, playing a critical part in bringing digital strategies to life through campaign setup, creative development, coordination, and performance tracking.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
1–3 years of experience in Digital Marketing, Media, or related agency/brand roles.
Foundational understanding of Digital Marketing channels, including Paid Media, Social Media, Retail Media, Websites, and eCommerce.
Familiarity with digital platforms, tools, and performance metrics.
Experience coordinating creative assets, timelines, and approvals.
Strong organizational and project management skills with attention to detail.
Ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong written and verbal communication skills.
Collaborative mindset with the ability to work effectively across teams.
Proactive, execution-oriented, and eager to learn and grow in digital marketing.

Nice To Haves

Experience supporting digital campaign execution, creative coordination, or media activation preferred.
CPG, retail, or agency experience a plus.

Responsibilities

Support the setup, execution, monitoring, and optimization of digital campaigns across Paid Media, Retail Media, and Organic Social channels.
Assist with campaign builds, trafficking, QA, updates, and issue flagging in partnership with Digital Marketing Manager, agencies, and vendors.
Monitor live campaigns for accuracy and performance, supporting optimization recommendations as needed.
Coordinate digital creative development across platforms, supporting briefing, versioning, reviews, approvals, and asset delivery.
Review creative for brand consistency, accuracy, and platform best‑practice alignment.
Manage creative timelines, assets, and workflows across paid media, social, retail media, and web initiatives.
Support execution of Organic Social content, including scheduling, publishing, content creation, and coordination with agencies.
Maintain content calendars and ensure timely, accurate execution.
Support Retail Media execution, including campaign setup, asset coordination, and performance tracking.
Assist with Digital Shelf maintenance to ensure product content accuracy and compliance across retailer platforms.
Support ongoing website updates, including product content refreshes, asset swaps, and accuracy checks, coordinating with agencies or internal teams as needed.
Pull, compile, and maintain digital performance reports, dashboards, trackers, and campaign documentation across channels in collaboration with the Digital Marketing Manager.
Support basic analysis and summaries to inform optimizations and recommendations.
Act as a day-to-day coordinator across Brand, Sales, agencies, and vendors, supporting meetings, timelines, recaps, and follow-ups.