Manager, Digital Media - Paid Media & Campaign Execution

Walmart•Bentonville, AR

About The Position

We’re looking for a Manager, Digital Media who will lead end-to-end execution of media campaigns across VIZIO’s Device and Platform businesses. This role is responsible for translating media strategy into precise, high-quality campaign execution across multiple channels. You’ll partner closely with our Media Agency, Walmart Marketing, Analytics and cross-functional teams to ensure campaigns are delivered accurately, optimized effectively and measured against clear performance goals.

Requirements

Hands-on experience managing paid media campaign execution and optimization.
Strong understanding of paid media KPIs, reporting and performance measurement.
Experience working with media agencies and/or retail media partners
Highly detail-oriented with the ability to manage multiple campaigns, timelines and stakeholders.
Strong cross-functional collaboration skills and a process-driven mindset.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Nice To Haves

Digital marketing (for example, affiliate marketing, display advertising)
Working with a cross-functional team

Responsibilities

Lead end-to-end execution of integrated digital media campaigns across channels such as META, TikTok, YouTube, DSP, CTV & more, ensuring accuracy, consistency and alignment with business goals.
Collaborate with Analytics teams to co-develop a comprehensive media reporting framework designed to track KPIs and performance across campaigns.
Build and maintain strong relationships with Walmart media teams to drive alignment, visibility, and executional excellence as VIZIO continues integrating within Walmart
Oversee relationships across multiple agency partners to ensure efficient planning, trafficking, reporting, and optimization.
Champion paid media initiatives by developing KPI-rooted plans that deliver measurable results across VIZIO’s Device and Platform businesses.
Partner cross-functionally with Product Marketing, B2C Marketing, Analytics, Finance and external agencies to connect media plans to total brand strategy.
Oversee the development of campaign briefs, trafficking documentation, timelines and performance reviews to ensure smooth execution across channels.
Identify optimization opportunities and process improvements to evolve VIZIO’s paid media strategy and operational excellence.
Support the alignment of VIZIO Events to overarching marketing priorities and key moments, helping bring to life various consumer-facing events

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.