Manager, Digital Marketplaces, Smartwool and icebreaker (AMER)

Smartwool

21h•Hybrid

About The Position

The Manager, Digital Marketplaces, is responsible for executing brand strategies across all marketplace channels to deliver the commercial objectives. You will be managing both 1P and 3P marketplace relationships, as well as external marketing agency and content teams. The marketplace sales channel lies at the intersection of multiple teams, including sales ops, merchandising, marketing, and commercial; the ability to remotely collaborate with cross functional teams is critical. You will lead channel strategy, including distribution, product assortments, advertising, revenue plans, OPEX, and most importantly, people. As the leader of Smartwool and icebreaker’s marketplace channel, you will be responsible for consistently communicating marketplace feedback and channel specific needs to inform stakeholders and all aspects of the go-to-market process. This role reports to the Director, US Wholesale Sales, Smartwool and icebreaker.

Requirements

BA or BS degree in Business, Marketing or related field of study and 6+ years of sales experience, preferably in Amazon or a relevant digital retailer
Demonstrated record of successfully managing and growing a marketplace business with experience managing an extensive, segmented product range
Consumer understanding and competitive market knowledge as it relates to digital platforms
Experience creating and executing Amazon search and display ad strategies
Detail-oriented with excellent organizational skills and the ability to execute multiple projects on a seasonal basis
Excellent interpersonal, written, and verbal communication skills
Excellent MS Office skills with a focus on analysis and presentation
A team and customer-first attitude, with a high level of dedication

Nice To Haves

The ability to operate on both a strategic and tactical level is key!
Consistent and accurate performance against commercial revenue targets
Creation and performance against a multi-year strategic business plan
Effective management of channel inventory
Development of strong internal cross-functional relationships that creates advocacy and enables collaboration
Development of strong relationships with external stakeholders, that enables execution of priorities

Responsibilities

Lead the marketplace strategy to achieve commercial targets and ensure a brand-right, and best-in-class consumer experience
Collaborate with the product and merchandising teams to develop channel-right assortments
Lead the external advertising team and strategy to optimize consumer experience and drive awareness
Develop and execute seasonal search and display advertising strategy in partnership with wholesale marketing and external partnerships
Develop and present channel insights and future strategic initiatives to leadership