Marketplaces Manager

Create Wellness•New York, NY

About The Position

We’re hiring a Marketplaces Manager to own our marketplace business end-to-end — from Amazon strategy and execution to scaling Target.com, Walmart.com, Instacart, and beyond. This role is for someone who: Lives in Amazon Seller Central and knows what it takes to win on the platform Is analytical to the core — obsessed with incrementality, ROAS, and profitable growth Thinks about marketplaces in the context of the full business, not just one channel Wants to build something, not just maintain it You’ll own the roadmap for one of our most important revenue channels and work closely with the growth, ops, and creative teams to scale it.

Requirements

3–5+ years of hands-on experience managing marketplaces (Amazon required; Target.com, Walmart.com, and/or Instacart a strong plus)
VMS/CPG background or experience in another high-repeat-purchase category
Track record of managing $50M+ in annual marketplace revenue
Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
Fluency with Helium 10, Brand Analytics, Smart Scout, or similar marketplace tools
Strong analytical mindset — focused on incrementality and profitable growth, not vanity metrics
Organized and process-oriented — you can manage a lot of moving pieces without dropping any
You think like an owner, not a coordinator
You’re analytical by default — every decision ties back to a number
You’re fast, resourceful, and don’t wait to be told what to do
You care about profitable growth and real business outcomes, not top-line alone
You’re excited to build across multiple marketplaces, not just run one

Nice To Haves

Agency experience managing marketplace accounts across multiple brands
Experience launching a brand on a new marketplace from scratch
Familiarity with Shopify and broader DTC ecommerce metrics
Background in health, wellness, or sports nutrition
Comfort with AI-assisted workflows and productivity tools (we use Claude, ClickUp, Granola)

Responsibilities

Partner on Amazon strategy and own day-to-day implementation
Run PPC end-to-end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative-term management
Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
Manage catalog: listing creation, variations, bundles, and backend attribute audits
Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
Monitor pricing and Buy Box integrity across channels and flag suppression risks
Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)
Own execution across Target.com, Walmart.com, Instacart, and other marketplaces
Drive marketplace expansion by launching, scaling, and optimizing new channels
Tailor strategy to each platform — what works on Amazon isn’t what works on Instacart
Monitor spend, sales, ROAS, and inventory flags across all marketplaces
Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
Proactively surface new tests, tactics, and growth opportunities — not just report on what happened