Manager, Digital Marketing

Warner Music Group Corp.•Los Angeles, CA

52d•Onsite

About The Position

The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist's career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups. This position is responsible for daily management of the digital marketing strategy at Atlantic Music Group for the Pop/Rock team. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The Manager will develop and execute platform-specific strategies that authentically resonate with fans-leveraging grassroots loyalty, storytelling, and live performance culture-while staying attuned to trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Discord and community-driven platforms, and collaborating with tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.

Requirements

You have a BS or BA in Marketing, Communications, or similar
You have a passion for music and tech - we know you're at your best when you're doing what you love and are looking for Rockstar candidates that LOVE the internet, technology, social and music
You love pop, rock, and alternative music
You have AMAZING organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything, and open to take on anything
You are detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative
You are a self-starter
You are curious and ask questions

Nice To Haves

Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understands trends and what might be the next great social platform
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing and social media publishing tools

Responsibilities

Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists' visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
Brainstorm and execute content strategies across platforms - including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings