Digital Marketing Manager

Inns of Aurora • Aurora, NY

3d

About The Position

As a direct report of the Director of Marketing/Creative Director, the Digital Marketing Manager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital Marketing Manager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• Two to five years of experience in a digital marketing or related role
• Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Excellent analytical, organizational, and project management skills
• Creative thinker with strong communication and copywriting skills

Nice To Haves

• Experience with Revinate CMS
• Certification in Google Analytics
• Experience in a luxury hospitality setting

Responsibilities

• Support in the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs
• Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer. This strategy should employ sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations
• As a member of the resort’s Revenue Strategy team, assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material
• Contribute to the development of the resort’s social media strategy
• Stay current on digital marketing trends, technologies, and best practices
• Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers
• Manage and audit ongoing SEO work completed by the resort’s digital marketing agency to improve online visibility and increase engagement and revenue production
• Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc.
• Measure, synthesize, and report on website performance on an ongoing basis. Recommend written and visual content and structure optimizations based upon this data, and execute changes at the direction of the Director of Marketing

Benefits

• We are proud to offer outstanding benefits to all of our employees.
• Full-time employees, those working 30 hours per week or more on average, are offered competitive medical and dental benefits, as well as generous paid time off packages.
• Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits.
• We are particularly proud to offer all of our employees a highly competitive employee discount at all of our lodging and dining properties.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level