Digital Marketing Manager

Four Seasons•Fort Lauderdale, FL

About The Position

The Digital Marketing Manager drives and executes a cohesive digital strategy across social media, website experience, content development, CRM, influencer relations, and online reputation management. This role partners closely with key commercial and PR leaders to elevate brand storytelling, enhance digital engagement, and support SEO and paid media initiatives for the hotel’s continued commercial success.

Requirements

At least 3 years of professional experience in digital marketing, including social media management, website management, and influencer relations—hospitality or luxury brand experience preferred.
Excellent personal presentation and interpersonal skills.
Extensive knowledge of social media platforms, website CMS tools, CRM systems, and digital marketing best practices.
Strong time‑management skills: ability to multi‑task, prioritize, and adapt in a fast‑paced environment.
Ability to operate all computer equipment necessary for the role; knowledge of InDesign, Canva, Sprout Social, and Microsoft Office is a plus.
Excellent writing, communication, and presentation skills, with strong aesthetic judgment and experience in photography/video content.
Ability to lift, carry, and move up to 25 lbs.
US work authorization is required.

Nice To Haves

hospitality or luxury brand experience preferred.
knowledge of InDesign, Canva, Sprout Social, and Microsoft Office is a plus.

Responsibilities

Manage the hotel, restaurant, and bar social media channels, developing content calendars that amplify brand identity, offerings, and storytelling.
Create engaging social content—including Instagram stories, reels, and cross‑platform assets—while collaborating with internal departments to uncover content opportunities.
Oversee community management, track performance through analytics tools, and implement strategies to grow impressions, engagement, and link clicks.
Identify, vet, and manage influencer and content creator collaborations, coordinating experiences and deliverables.
Manage and update visuals, copy, and information across owned websites and third‑party online channels.
Develop thematic and seasonal landing pages supporting storytelling, SEO goals, and paid media campaigns.
Lead local SEO management, ensuring Google profiles and similar platforms reflect accurate, updated information.
Oversee online reputation management, including monitoring reviews, reporting sentiment, and managing guest responses.
Execute CRM‑related deployments and update digital guest journey communications across Four Seasons and OpenTable platforms.
Support paid media brief development, manage the property’s image library, and assist with photo/video shoot coordination and digital/print asset design.
Participate in PR and marketing meetings, acting as a brand ambassador and ensuring unified communication across all initiatives.