Manager, Digital Marketing

NDG Communications • La Plata, MD

3d • Remote

About The Position

Are you a professional digital marketer with a well-rounded skill set and a desire to demonstrate results in an ever-competitive digital marketing space? Are you fascinated by strategy, always looking to improve results through testing, excited when you find efficiencies, and plugged into the innovation shaping the new ways customers find the products and services they need? Do you have big ideas, an open mind, and an interest in residential real estate? Do you love to learn, grow, and be challenged, but can also remain calm under pressure? Would you describe yourself as driven, yet humble? If so, you could be NDG's next Manager, Digital Marketing. At NDG, we are more than just a performance marketing firm; we are trusted guides in the home buying journey. We innovate marketing strategies that challenge our clients and ourselves to serve home buyers better, ensuring they find their dream homes. Join our team, and you'll work with some of the nation's leading home builders and developers, contributing to meaningful projects that improve people's lives. In this fully remote role, you will be a key member of our talented team, leading digital marketing strategy, lead generation efforts, and digital media channels. You will collaborate with the Digital Marketing team and the Marketing Services team to manage and optimize digital marketing strategies across Google Ads, Facebook Ads, programmatic ad platforms, SEO, email marketing, and more. Your goal will be to ensure we meet our clients' monthly targets by managing and optimizing their paid media accounts. If you're looking to showcase your digital marketing and strategy expertise and be part of a service-minded team that strives for excellence, this could be your next opportunity. Let's connect.

Requirements

• A minimum of 6 years experience within the digital marketing industries-with specific expertise in managing digital strategy across paid and organic channels
• Solid experience with Google Ads, Microsoft Ads, Meta Business Suite/Ads Manager, and Programmatic Display platforms-with experience using Demand Side Platforms (DSPs) preferred
• Knowledge of Google Analytics, Google Tag Manager and Google LookerStudio for data/conversion tracking and visualization
• Google Ads certified in Search, Display and / or Measurement
• Experience with SEO keyword research and optimization techniques
• Strong written and verbal communication, excellent analytical skills, and data-driven thinking
• Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
• Client-facing presentation skills with a high level of confidence in explaining digital marketing concepts and campaign strategies
• Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
• Attention to detail and strong time management skills in a fast-paced business environment
• Desire to continually learn more about the craft, the business, and the industries we serve
• Ability to collaborate with internal teams and meet project deadlines
• Confidence in working in Google Ads and Meta Ads independently for new campaign builds and ongoing optimizations

Responsibilities

• Paid Search and Paid Social Strategy & Execution: Understand client strategies and align them with digital marketing efforts to meet client goals
• Setup and manage campaigns across Google Ads, Microsoft Ads, and Facebook Ads
• Own a specific set of client's digital marketing campaigns across all paid channels
• Manage campaign spending to ensure advertising stays within budget and achieves the client's KPI goals
• Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals
• Search Engine Optimization Strategy & Execution: Provide search engine optimization (SEO) guidance to assist in the development of content strategies and ensure content is optimized based on SEO best practices
• Manage SEO strategies for client websites to ensure optimal performance and maximum rankings for targeted keywords through continuous auditing and competitive analysis
• Monitor Google Search Console and keyword rankings to ensure consistent organic results
• Testing and Optimization: Create a cadence of consistent testing and optimizations across the digital user journey to ensure that all campaigns and digital channels perform at their best
• Optimize and grow paid media campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
• Campaign Analysis & Reporting: Develop comprehensive monthly reporting with strong attention to detail
• Analyze data against campaign and client KPIs and provide actionable insights for campaign improvement
• Present monthly reporting and campaign strategy during monthly client calls
• Tracking & Attribution: Setup Google Analytics 4 and Google Tag Manager event tracking to ensure proper attribution across all website traffic and paid digital campaigns
• Build tracking for new events and campaigns to properly quantify advertising efforts

Benefits

• Competitive annual salary based on skills and experience.
• Five weeks of PTO, including paid holidays, vacation, and sick leave.
• Comprehensive health care benefits, including dental and vision coverage.
• 401(k) retirement plan with company matching contributions.
• Work from the comfort of your home office (this is a fully remote position).
• Join a close-knit, supportive team that values your contributions and encourages professional growth-and has fun together at agency outings, gatherings, and industry awards events.
• Professional development planning, coaching, and mentoring program for every team member.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed