Digital Marketing Manager

Expel•Herndon, VA

1d•Remote

About The Position

The best performance marketers live for paid media optimization. LinkedIn Campaign Manager, Google Ads, and 6sense are where they excel. Their passion for maximizing ROAS, crushing pipeline targets, and nurturing accounts through strategic retargeting keeps them at the top of their game. They're always testing, iterating, and optimizing to beat yesterday's performance. Great paid media strategists thrive on translating campaign visions into high-performing digital strategies. They know that partnership between campaign strategy and paid media execution drives real results. Performance metrics, attribution models, and conversion paths energize them. That's the essence of performance marketing excellence! We're searching for a Digital Marketing Manager who can elevate our paid digital game and drive pipeline growth through modern account-based strategies. Someone who knows how to reach the right accounts at the right time with the right message - and has the expertise to make it happen! What Expel can do for you Expel offers complete ownership of our paid digital ecosystem - search, social, display, and retargeting - with significant budget and direct impact on revenue. We provide access to cutting-edge ABX platforms like 6sense for sophisticated account-based campaigns. Our campaigns team values data-driven decisions and celebrates paid media wins! The role offers autonomy to test new channels, try bold strategies, and bring innovative approaches to B2B paid media. Plus, the work connects directly to pipeline and revenue - no vanity metrics, just real business impact that's measurable and meaningful. What you can do for Expel This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth. Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience. The Digital Marketing Manager leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale. They manage and optimize significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement. Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile. Success means driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue. The role involves collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement. Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix.

Requirements

5+ years of B2B paid digital marketing experience with deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC.
3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration.
Proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution is essential.
Technical expertise includes advanced proficiency in LinkedIn Campaign Manager, Google Ads, 6sense, and other B2B advertising platforms.
Experience partnering with campaign teams, deep understanding of B2B buyer journeys, and knowledge of how paid channels work together to accelerate pipeline are crucial.
Familiarity with Marketo and Salesforce.com, plus expertise in attribution modeling and conversion tracking
Data-driven mindset balanced with creative thinking, self-motivation, curiosity about cybersecurity, and enthusiasm for continuous optimization

Nice To Haves

Bachelor's degree or a compelling story

Responsibilities

Owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth.
Translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience.
Leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale.
Manages and optimizes significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement.
Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile.
Driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue.
Collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement.
Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix.