Manager, Digital Marketing

NBCUniversal•Universal City, CA

1h•$90,000 - $100,000•Hybrid

About The Position

Universal Pictures Marketing is seeking a Manager, Digital Marketing, to support the development and execution of global digital marketing campaigns for theatrical and franchise film releases. The role partners with international territories and regional teams to translate global campaign strategies into locally relevant digital initiatives, oversee digital creative and asset delivery, and serve as a key contact for territory digital marketing needs. The ideal candidate is a strong communicator and presenter who can turn complex ideas into clear, actionable guidance for global partners, and is highly organized, detail-oriented, and comfortable managing multiple campaigns, stakeholders, agencies, and deadlines in a fast-paced environment. The manager develops digital campaign plans and creative with global teams and agencies, supports territory implementation, and helps local marketing teams apply digital innovation. The position also leads or supports social media initiatives, influencer programs, campaign insights, and official site and portal updates across 20 markets. It works closely with media, publicity, creative, distribution, creative services, licensing, international home office teams, filmmakers, production companies, and other stakeholders to ensure campaigns are implemented effectively.

Requirements

At least 3 years of experience in the entertainment industry, specifically in digital marketing, production, or post-production.
At least 1 year of experience working on global or international-only film campaigns.
Working knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Working knowledge of Photoshop.
Experience managing digital assets across multiple international territories.
Ability to adjust working hours and occasionally work nights or weekends.
Strong written and verbal communication skills, with the ability to communicate effectively across all levels of the organization.
Familiarity with video post-production workflows and common digital file formats.
Ability to manage multiple responsibilities and shifting priorities efficiently while meeting deadlines.
Self-starter who takes initiative with minimal direction, seeks information from appropriate sources, and demonstrates exceptional follow-through.
Exceptional attention to detail and accuracy.

Nice To Haves

Bachelor’s degree in marketing or a related field is preferred, but not required.

Responsibilities

Develop digital marketing plans for assigned films and support markets in implementing them.
Supervise digital creative development with the Home Office digital agency on markets’ behalf.
Share digital best practices and ideas across territories and encourage local marketing teams to pursue innovation and excellence.
Create bespoke social media elements for local platforms, including APAC platforms, and support the development and approval of local platform features such as filters and AR in coordination with senior US stakeholders and licensing teams.
Work with the global Digital team to develop and communicate digital campaign strategies, leading creative development with a roster of creative agencies.
Communicate updates about digital materials available from the Home Office to key territories for assigned titles.
Coordinate with media, publicity, creative, distribution, and creative services teams to ensure each release’s digital strategy is implemented as planned.
Work with the International Home Office team during campaign planning and implementation, providing information as needed to filmmakers, production companies, and other stakeholders.
Lead and serve as the point of contact for major digital initiatives across markets for assigned titles.
Drive film strategy using social-listening insights and ensure social insights inform and shape creative campaigns.
Monitor changes in the social landscape and determine how they can be applied strategically and tactically to campaigns.
Help lead influencer programs, including strategy, content review, market nominations, and set visits for select films.
Recommend and share best practices across markets and with the International Media team.
Serve as the day-to-day contact for territory digital enquiries on assigned titles.
Manage official sites, including rollouts of official sites and portal updates, franchise site updates where relevant, Linkfire campaigns, and theatrical showtimes across 20 markets.
Manage domains and cookie-consent platform updates and troubleshoot issues in partnership with the agency team.