Manager, Digital Marketing

Karius • Redwood City, CA

50d • Hybrid

About The Position

We are seeking a talented Digital Marketing Manager to help accelerate awareness and adoption of Karius’s metagenomic testing portfolio across the hospital and outpatient settings. In this role, you will be responsible for developing, executing and optimizing comprehensive digital channel growth strategies in partnership with internal teams and agency partners. You will be an integral part of advancing our commercial capabilities to reach new markets and audiences. This role requires experience managing digital marketing channels in the healthcare setting, strong communication and organizational skills, a curious mindset, and a passion for helping patients and clinicians.

Requirements

• Bachelor’s degree in Business, Marketing, Sales or equivalent. Advanced degree preferred.
• Minimum of 5 years of relevant experience in Marketing, Advertising, Analytics, Sales and/or Strategy Consulting, preferably within life sciences or healthcare.
• Demonstrated track record of translating digital marketing programs into measurable commercial outcomes, including qualified leads, pipeline optimization, and attributable or influenced revenue.
• Strong analytical skills with the ability to connect channel performance and customer behavior to actionable commercial recommendations.
• Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations for diverse and senior stakeholders.
• Experience translating complex scientific and medical topics into engaging digital content for healthcare providers and patient audiences.
• Strong expertise in digital marketing, marketing analytics, and content management systems.

Nice To Haves

• Passionate, purpose-driven, and excited about Karius’ mission.
• Mastered your craft, eager to learn and grow and desire to share knowledge.
• Detail oriented with exceptional organizational and time management skills.
• Endless curiosity and a need to dive deeper for understanding.
• Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders.
• Self-starting mentality and ability to drive results.
• Exemplary project management skills with the ability to build schedules and mitigate against timeline delays.
• Ability to work independently but also be an excellent team player.
• Ability to work effectively and efficiently in a fast paced (startup) environment.
• Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems.

Responsibilities

• Partner across internal teams and agency partners to design and execute digital channel campaigns that are aligned to Karius’s commercial strategy and segment objectives.
• Support the development, implementation and optimization of a direct-to-provider and direct-to-patient channel strategy that empowers immunocompromised patients to access metagenomic testing at the moment it's needed.
• Drive digital marketing programs that demonstrate measurable commercial impact, including generating qualified leads, influencing customer acquisition pipeline, and delivering revenue. Establish and validate proof of concept for new digital strategies through attributable revenue to support business cases for scaling.
• Develop content in partnership with the Director, Sales Enablement and Director, Branding & Events that is aligned with multi-channel campaign objectives.
• Build out measurement frameworks and KPIs in collaboration with Commercial Operations to assess the impact of integrated channel strategy and enable data-driven optimization.
• Provide input on how the digital content and marketing strategy should evolve in response to changing customer behavior, market trends, search evolution and AI modalities.
• Develop & deliver compelling presentations that articulate the performance of channel strategies and provide recommendations for optimization to key stakeholders, including the Commercial Leadership Team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level