Manager, Digital Marketing

Williams-Sonoma•San Francisco, CA

10h

About The Position

SUMMARY Leads the development and execution of Pottery Barn Kids social media strategy across all channels, including influencer partnerships. Drives community engagement and brand affinity through strategic content, deep knowledge of industry trends and platform dynamics, and data-driven audience insights. Owns social media innovation and delivers measurable improvements in key performance metrics to achieve growth objectives. This role is perfect for someone who self-identifies as having a "start-up mentality" — passionate, ready to wear many hats, able to think strategically while executing tactically, and hungry to jump right into the world of Pottery Barn Kids social! ESSENTIAL FUNCTIONS: Strategic Planning & Execution: Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies Influencer & Partnership Management: Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI Develop scalable processes and tools for partnership tracking and reporting Content Strategy & Production: Direct content creation across all social channels, balancing brand storytelling with performance-driven content Collaborate closely with Creative partners to produce social-first video and digital assets as needed, setting quality standards for team output. Create ‘in-house’ assets as needed. Manage content calendar and publishing workflows via internal and native platform tools Oversee community engagement strategy, including response protocols for DMs, comments, and UGC Paid Social Collaboration: Partner with CRM & Paid Social teams to align brand initiatives with paid social strategies Coordinate asset production and campaign launches, ensuring seamless execution across teams Analytics & Insights: Own social media & influencer performance reporting (weekly, monthly, quarterly), translating metrics into actionable recommendations Monitor competitive landscape and industry trends, producing regular insights reports to inform strategy Establish and track KPIs that ladder up to business goals; optimize tactics based on performance data UGC & Community Growth: Develop and execute UGC strategy across organic social, product seeding, and on-site integration Manage vendor relationships and UGC platform partnerships to expand content library Oversee content moderation and rights management processes Team Leadership: Manage, mentor, and develop direct report(s), providing clear direction, feedback, and growth opportunities Delegate tasks effectively while maintaining quality standards and brand consistency Foster a collaborative, creative team culture that encourages experimentation and learning

Requirements

4+ years of social media management experience, with at least 2 years in a strategic or senior-level role
Proven track record of developing and executing successful social media strategies that deliver measurable business results
Demonstrated experience managing budgets (minimum $100K+ annually) and vendor relationships
1+ years of people management experience, including mentoring and developing team members
Strong interpersonal skills— “team mindset” — with the ability to establish effective relationships with all levels within the company
Effective time and project management skills, with ability to organize, prioritize, delegate, and execute efficiently
Highly creative and self-motivated, with strong conceptual and decision-making skills
Bachelor's degree required, concentration in Marketing, Communications, Journalism, or related field preferred
Expert-level knowledge of major social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube) including algorithm changes, best practices, and emerging features
Strong copywriting and content creation skills with editorial experience in branded content
Strong video production and editing skills with ability to capture and create compelling social-first content in relevant environments, including PBK retail locations and brand photo shoots
Willingness and ability to travel to local PBK retail stores and on photoshoot locations to capture authentic, on-brand content that supports seasonal campaigns and business initiatives
Experience with social media management platforms (Sprinklr, Hootsuite, Later, etc.) and analytics tools
Proficiency in content creation tools (Canva, Adobe Creative Suite basics, video editing software)
Proficiency in Excel and PowerPoint for reporting and presentation development
Excellent written and verbal communication skills with ability to present to senior leadership

Responsibilities

Strategic Planning & Execution: Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks
Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints
Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage
Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies
Influencer & Partnership Management: Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation
Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI
Develop scalable processes and tools for partnership tracking and reporting
Content Strategy & Production: Direct content creation across all social channels, balancing brand storytelling with performance-driven content
Collaborate closely with Creative partners to produce social-first video and digital assets as needed, setting quality standards for team output.
Create ‘in-house’ assets as needed.
Manage content calendar and publishing workflows via internal and native platform tools
Oversee community engagement strategy, including response protocols for DMs, comments, and UGC
Paid Social Collaboration: Partner with CRM & Paid Social teams to align brand initiatives with paid social strategies
Coordinate asset production and campaign launches, ensuring seamless execution across teams
Analytics & Insights: Own social media & influencer performance reporting (weekly, monthly, quarterly), translating metrics into actionable recommendations
Monitor competitive landscape and industry trends, producing regular insights reports to inform strategy
Establish and track KPIs that ladder up to business goals; optimize tactics based on performance data
UGC & Community Growth: Develop and execute UGC strategy across organic social, product seeding, and on-site integration
Manage vendor relationships and UGC platform partnerships to expand content library
Oversee content moderation and rights management processes
Team Leadership: Manage, mentor, and develop direct report(s), providing clear direction, feedback, and growth opportunities
Delegate tasks effectively while maintaining quality standards and brand consistency
Foster a collaborative, creative team culture that encourages experimentation and learning

Benefits

A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
A 401(k) plan and other investment opportunities
Paid vacations, holidays and other time-off programs
Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Location specific sample sales
A business casual work environment
San Francisco based bike share program
Time off to volunteer
Matching donations to qualifying nonprofit organizations
Company-sponsored community involvement
Various discounts on local businesses