Digital Marketing Manager
About The Position
As our Digital Marketing Manager, you will help drive brand growth and revenue by leading data-driven digital strategies that increase awareness, generate demand, and optimize performance across channels. Every day you will translate marketing goals into measurable digital initiatives, ensuring our website, campaigns, and marketing technologies work together to deliver meaningful business outcomes. To thrive in this role, you must be highly analytical, strategically minded, and comfortable balancing hands-on execution with cross-functional leadership. How we work: We have the flexibility to support hybrid work, with campuses located in Chicago, IL and St. Louis, MO. Regardless of location, you’ll have opportunities to collaborate across teams and visit our Chicago headquarters throughout the year. We work cross-functionally, value data-informed decision-making, and prioritize accountability, continuous optimization, and strong partnership between marketing, development, UX, and leadership teams.
Requirements
- 7+ years of experience in digital marketing, performance marketing, or marketing analytics
- Proven experience managing integrated digital campaigns, including ABM and nurture programs
- Strong analytical skills with experience in measurement strategy, reporting, and continuous optimization
- Experience managing paid media platforms, marketing automation systems, and CRM tools
- Demonstrated ability to manage budgets, vendors, and cross-functional stakeholders
- Experience with Google Analytics (GA4), Google Tag Manager, and reporting tools such as Looker Studio
- Familiarity with Salesforce, Marketo, and CMS platforms such as Drupal or WordPress
- Experience with SEO tools such as Semrush
- Strong project management skills and ability to manage multiple priorities
- Excellent communication skills with the ability to present insights and influence decision-making
Nice To Haves
- Familiarity with AI tools for marketing optimization and content development is a plus
Responsibilities
- Own and optimize overall website performance, including functionality, user experience, content accuracy, and lead generation effectiveness
- Define and manage website goals tied to awareness, engagement, and pipeline contribution
- Maintain site structure, navigation, and content roadmap in partnership with web development
- Develop and execute integrated digital marketing strategies across paid, owned, and earned channels
- Plan, launch, and optimize multi-channel campaigns including paid media, ABM, email, social, and nurture programs
- Manage digital and programmatic advertising campaigns across platforms such as Google Ads, LinkedIn, and 6sense
- Oversee campaign budgets, forecasting, and performance tracking
- Serve as the lead for digital analytics and performance reporting using tools such as GA4, Full Circle Insights, and PathFactory
- Build dashboards and translate data insights into actionable recommendations for leadership
- Manage tracking governance using Google Tag Manager and QR tracking technologies
- Partner with creative, development, UX, and content teams to test messaging, enhance user journeys, and improve conversion performance
- Present performance updates and strategic recommendations to cross-functional stakeholders
Benefits
- Strata also provides discretionary variable pay programs based on role.
- In addition, Strata provides a comprehensive benefits package including retirement benefits, health and welfare benefits, paid time off, parental leave, life and accident insurance, and other voluntary and well-being benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
