Manager, Digital Marketing

The Health Employers Association of BC • Vancouver, BC

3d • Hybrid

About The Position

HEABC, the Health Employers Association of British Columbia, contributes to the growth and sustainability of the BC health care system. HEABC leads and supports the strategic planning related to human resources and labour relations on behalf of British Columbia’s publicly funded health employers. HEABC is responsible for negotiating provincial agreements for 138,000 unionized health care employees. HEABC’s Human Resources, Strategies & Services (HRSS) department is responsible for the administration of a number of Health Human Resource initiatives across the province. The department includes Health Match BC, Locums for Rural BC, Practice Ready Assessment BC, the BC Care Aide and Community Health Worker Registry, and Compensation and Classification services. The Digital Marketing Manager (“the Manager”) balances strategic leadership with operational excellence to ensure HEABC’s digital communications are accessible, measurable, and aligned with public sector standards of accountability, transparency, and service excellence. The Manager is responsible for leading the organization’s digital presence, brand stewardship, and integrated campaign execution across all web, search, and social platforms. This work includes HEABC and all managed brands. The Manager is an expert in website strategy and design oversight, SEO, integrated campaign management, social media content strategy, and KPI reporting and performance analysis. This position is well-suited to an individual interested in pursuing a career in an interesting segment of the public sector, and who values the opportunity to make a positive public contribution through their work.

Requirements

• Successful completion of a bachelor’s degree in marketing, Communications, Digital Media, or a related field, supplemented by a minimum of five (5) years of progressive experience in digital marketing, preferably in a public or regulated environment.
• Demonstrated experience leading integrated digital campaigns.
• Strong knowledge of UX principles, and website governance.
• Advanced analytical and reporting capability.
• Technical expertise and familiarity will some or all of the following digital tools: WordPress (theme customization, plugin management, SEO integration), Enterprise CMS platforms (Drupal, Sitecore or similar), Working knowledge of HTML/CSS, Google Analytics 4 (GA4), Tag Manager, Search Console, Looker Studio, Tableau, or Power BI, UTM tracking and attribution frameworks, SEMrush, Ahrefs, Moz, Screaming Frog or similar technical audit tools, Mailchimp, Campaign Monitor, HubSpot, or Salesforce Marketing Cloud, CRM integration experience, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Hootsuite, Sprout Social or similar platforms, Native analytics tools (LinkedIn, Instagram, Facebook, X), Asana, Trello, Monday.com, Adobe Creative Suite and/or Canva, Digital Asset Management (DAM) systems.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with organizational priorities.
• Provide strategic advice and digital expertise to internal teams and leadership.
• Lead end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation across multiple channels including web, email, paid media, and social platforms.
• Lead website strategy, UX enhancements, and CMS governance (WordPress and enterprise platforms).
• Develop and implement comprehensive SEO strategies (technical and content-driven).
• Establish digital KPIs, build dashboards, and provide performance reporting.
• Build and maintain strong relationships with internal teams, external partners, and vendors.
• Apply change management practices to support adoption of digital strategies and tools.

Benefits

• In office or hybrid work environment – flexibility that suits your needs.
• Competitive salary.
• Four weeks of vacation, earned in your first year of employment & 13 statutory holidays.
• Comprehensive health & dental benefits, with immediate coverage upon starting.
• Pension Plan – BC’s Municipal Pension Plan is one of the largest pension plans in Canada and provides secure retirement income to plan members.
• Training and development opportunities – HEABC supports your continuing education & growth.
• A work environment which values work-life balance, respect, recognition, teamwork, and inclusivity.
• The opportunity to make a positive contribution to the BC health care system through your work.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager