Manager, Digital Marketing Performance

Sunrun•Lehi, UT

1d•Hybrid

About The Position

At Sunrun, we believe in a future powered by clean, reliable home energy. The Performance Marketing Manager is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio. You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.

Requirements

5+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM.
Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.
Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.
Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards.
Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners.

Responsibilities

Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/TikTok), and Display/Programmatic channels.
Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.
Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Air team.
Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.