Manager, Digital Marketing (Hip-Hop and R&B)

Apply now! • Los Angeles, CA

1d • Hybrid

About The Position

BMG's dynamic Los Angeles based Hip-Hop and R&B team is seeking a Manager of Digital Marketing to join their ranks. This role will lead best-in-class marketing initiatives for A-level and developing Hip Hop and R&B artists, owning the full scope of strategy development and execution across campaigns, data, and audience engagement. The ideal candidate is a passionate digital marketer who is a hip-hop and R&B superfan, living at the forefront of this culture and already connected to leading platforms, creators, and networks in this space. They must be able to conduct campaigns across every key platform and tool, with fluency in trends and viral content being crucial for amplifying an artist’s digital footprint. The role also involves serving as an expert voice to artists and managers, using data and creativity to drive clear impact.

Requirements

• Experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration.
• Mastery of top social platforms, staying ahead of trends, and driving the creation and optimization of killer digital content, bringing social media savvy and data-driven ideas to maximize artist reach and engagement.
• Clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships, with a tangible impact on driving campaigns forward.
• Ability to shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment on a global stage.
• High interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences. Interest in what’s new and next, and how to use that to drive positive fan experience.
• Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.

Nice To Haves

• Worked across Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.
• Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.
• Ability to build custom data pipelines or automations to optimize workflows and reporting.

Responsibilities

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
• Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Conceptualize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) with a focus on artist brand building and audience resonance.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

Benefits

• Hybrid setup: 3 days in office, 2 days remote.
• Comprehensive medical, dental, and vision coverage.
• Dollar-for-dollar 401(k) match of up to 6% after the first year.
• Flexible time off policy.
• Commuter benefits program.
• Fitness reimbursement program and wellness incentives.
• Well-being support 24/7 through Employee Assistance Program.
• Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed