Manager, Digital Marketing Delivery - Tangerine

Scotiabank•Toronto, ON

5d•Onsite

About The Position

At Tangerine, we’re redefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration. Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking, we’re committed to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition – where diverse perspectives are valued, and people are empowered to do their best work. Are you ready to disrupt the status quo? Do you crave challenges that push boundaries? If you’re a high performer looking to accelerate your career and reimagine the banking landscape, this is your moment. Let’s shape the future of banking together!

Requirements

University Degree in Marketing, Advertising and/or equivalent combination of education and work experience – MBA from a leading institution is highly desirable
Minimum 3-5 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)
Minimum 3-5 years of strategic digital marketing experience leading in an agile/quick to market environment is an asset
Relevant Everyday Banking /Investments/Wealth and/or credit card marketing experience would be an asset
AI fluency
A craving to contribute to a high-performing team
Ability to drive results in periods of change
Track record of fostering an inclusive culture

Nice To Haves

MBA from a leading institution is highly desirable
strategic digital marketing experience leading in an agile/quick to market environment is an asset
Relevant Everyday Banking /Investments/Wealth and/or credit card marketing experience would be an asset

Responsibilities

Lead the development of the overall digital marketing campaign go-to-market strategy, and act as a channel owner to build best in class campaigns, test & optimization strategy and personalization. Applies an iterative approach to continuously test & optimizes across channels.
Launch digital marketing campaigns through owned channel tactics like email, push notifications, Mobile ads, .com ads, .com landing pages and more.
Work closely with editorial and creative teams to build content aligned with marketing strategy and campaign objectives.
Partner cross-functionally within Marketing, Client experience, customer insights, product management, contact centers, etc. to effectively develop and execute growth and retention focused communications and analyze their success.
Supports marketing strategies to generate results based on solid analysis including client behavior, channel optimization, profiling & segmentation to drive message relevance.
Leverage analytics platforms such as Google Analytics and Looker Studio Pro to assess campaign performance, implement mid-flight optimizations, and extract actionable insights to inform future strategy.
Establish trusted collaborative working relationships with other members of the Tangerine Marketing and product teams
Ensure Tangerine remains in compliance, and is aware of all banking/regulatory requirements, amendments and responsibilities.
Championing a client- obsessed culture
Leveraging a growth mindset, embracing learning and continuous improvement
Contributing to a dynamic workplace fostering trust, integrity and inclusion
Removing obstacles to drive momentum across teams
Other duties as assigned