Manager Digital Experiment Optimization

JetBlue Airways Corporation•New York, DC

8d•$118,800 - $177,100•Hybrid

About The Position

The Manager, Digital Experimentation & Optimization leads JetBlue’s digital experimentation and optimization practice across the travel ribbon. This role evolves and owns the operating model, standards, governance, prioritization, measurement approach, and technology enablement required to scale experimentation across Digital. This leader partners closely with Commercial teams, including e-commerce Marketing, as they develop business hypotheses, offers, campaigns, and test concepts in parallel. The Manager ensures those efforts align to a unified roadmap, use consistent standards, are technically feasible, and are measured against shared commercial and customer outcomes. Serving as the connector between business strategy and technology execution, this role translates JetForward priorities into scalable digital capabilities that support conversion, ancillary revenue, upsell, loyalty engagement, personalization, and customer experience improvements. The Manager co-chairs a cross-functional experimentation prioritization forum, aligns business and technology teams around the highest-value opportunities, and drives measurable commercial impact through disciplined test planning, execution, reporting, and executive-ready storytelling. The ideal candidate is a balanced product, technology, and commercial leader who can build relationships across the organization while developing a scalable experimentation practice and future team structure.

Requirements

Bachelor’s Degree in Business, Computer Science, or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience
Five (5) years of experience supporting digital products or experiences end-to-end, including discovery and delivery—defining problems, prioritizing a roadmap/backlog, writing clear user stories and acceptance criteria, and partnering with design/engineering to ship customer value
Three (3) years of experience engaging customers and using their feedback to design solutions to meet their needs and business objectives
Available for occasional overnight travel (25%)
Currently in possession of a valid passport or equivalent travel in and out of the United States
Able to work flexible hours and be available for an emergency response on short notice
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Nice To Haves

Master’s Degree in Business, Computer Science, or related discipline with five (5) years of professional experience in product management or similar discipline
Six (6) years of experience supporting digital products or experiences end-to-end, including discovery and delivery—defining problems, prioritizing a roadmap/backlog, writing clear user stories and acceptance criteria, and partnering with design/engineering to ship customer value
Experience managing cross-functional, medium-large-scale projects with internal teams and external business partners
Experience working with cross-digital platforms
Demonstrates a strong knowledge of technology trends; digital trends, industry background
Basic understanding digital Booking and project and product delivery
Knowledge of budget creation and management
Knowledge of the airline industry

Responsibilities

Lead, coach, and develop a team of crewmembers focused on digital experimentation, optimization, product management, and technology enablement.
Own and mature JetBlue’s digital experimentation and optimization operating model, including intake, prioritization, governance, standards, measurement, reporting, and business-readout processes.
Chair a cross-functional experimentation prioritization forum to align Technology and Commercial teams, including e-commerce Marketing, around the highest-value digital opportunities.
Partner with Commercial teams that are developing business hypotheses, offers, campaigns, and test concepts in parallel to ensure experimentation work aligns to JetForward priorities, a unified roadmap, and shared business outcomes.
Translate JetForward priorities into a digital experimentation roadmap that supports conversion improvement, ancillary revenue, upsell, loyalty engagement, personalization, customer experience, and broader digital commerce outcomes.
Serve as the primary connector between business strategy and Technology execution, ensuring experimentation concepts are translated into clear requirements, scalable capabilities, and measurable outcomes.
Establish consistent testing and experimentation standards across Technology to ensure digital tests are technically feasible, measurable, scalable, governed, and aligned with JetBlue standards.
Support and enable underlying experimentation, personalization, analytics, content management, customer behavior, and governance technologies across Digital in support of Commercial and e-commerce Marketing priorities.
Responsible for establishing, tracking, and improving product metrics, experimentation metrics, Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), financial/resource plans, and commercial outcomes for the portfolio of products and capabilities in their purview.
Develop business cases for experimentation capabilities, tooling, operating model enhancements, technology enablement needs, and future team growth aligned to primary travel-ribbon areas such as Inspiration and Booking, Post-Booking, and Loyalty.
Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
Other duties as assigned