Digital Content & Optimization Manager

Group 1001 • Waltham, MA

2d

About The Position

This role is responsible for the management and optimization of the organization's digital web presence, serving as the central point of coordination between content, SEO, marketing, and analytics functions. The individual oversees the day-to-day operation of the Content Management System, ensuring efficient content publishing workflows and maintaining the accuracy, consistency, and quality of all website content. They act as the primary liaison with the external SEO agency, managing the intake and implementation of SEO recommendations, monitoring performance metrics, and ensuring alignment with organizational goals. This role requires close collaboration with cross-functional teams, including marketing, design, IT, and development to execute website updates that maintain cohesive brand presence. Additionally, the individual drives data analysis and optimization efforts by overseeing analytics tagging and dashboards and translating engagement and performance data into actionable insights for stakeholders. This position demands a blend of technical CMS expertise, SEO knowledge, project coordination skills, and analytical acumen to continuously enhance the organization's digital ecosystem.

Requirements

• Bachelor’s Degree or equivalent training and experience.
• 3-5 years’ experience servicing insurance or annuity products or related role.
• Experience with Contentful or Webflow (CMS).
• Experience with Google Analytics or FullStory (Analytics).
• Knowledge of insurance and annuity products, insurance law, customer service, contract provisions and company operations.
• Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
• Demonstrated ability to employ 'entrepreneurial spirit' to service existing business and produce profitable new business.
• Proven ability to work independently as well as in concert with internal and external managers and staff.
• Build productive positive relationships with outside agents and IMO’s.
• Able to prioritize multiple detailed projects and be flexible with schedules.
• Demonstrated ownership and accountability for own performance and responsibility toward team.
• Practical knowledge of basic office and PC applications, including MS Word and Excel, and sales/marketing reporting tools.

Nice To Haves

• Experience with Adobe Workfront or similar enterprise work management applications.

Responsibilities

• Oversee the day-to-day operation and management of the Content Management System.
• Develop and implement efficient content publishing workflows to streamline processes.
• Manage and update website content, including text, images, videos, and multimedia elements.
• Conduct regular audits to identify and fix broken links, missing images, and other content-related issues.
• Coordinate the creation, editing, and publishing of website content to ensure accuracy and consistency.
• Serve as the primary point of contact for our SEO agency, ensuring clear communication and alignment on priorities and goals.
• Manage the intake, tracking, and implementation of SEO updates and recommendations across digital properties.
• Ensure all SEO-related deadlines are met and that deliverables are completed accurately and on time.
• Monitor SEO performance metrics and trends; gather and distribute reports to internal stakeholders with insights and action items.
• Collaborate with internal content, development, and marketing teams to ensure SEO best practices are applied across all web updates.
• Collaborate with cross-functional teams (IT Department, Onyx, etc.) to gather requirements for website updates and improvements.
• Collaborate with the marketing team to execute website updates aligned with marketing campaigns and initiatives.
• Work closely with graphic designers and multimedia specialists to incorporate visually appealing elements into the website in line with marketing strategies.
• Collaborate with cross-functional teams, including marketing, design, IT, and development, to ensure cohesive and seamless updates to the website.
• Ensure ongoing analytics initiatives are executed effectively, including tagging, dashboards, and performance tracking.
• Present engagement and performance analysis to business stakeholders, translating data insights into actionable recommendations that support strategic decision-making.
• Implement tracking mechanisms for marketing-related content to measure the performance and effectiveness of paid media campaigns.

Benefits

• Comprehensive health, dental, and vision insurance plan options.
• Basic and Supplemental Life Insurance.
• Short and Long-Term Disability.
• Employee Assistance Program.
• Wellness programs.
• 401K plan, with matching contributions by the Company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level