Manager, Digital Experience & Optimization

CULTURAL EXPERIENCES ABROAD LLC•Phoenix, AZ

1d•Onsite

About The Position

As the Manager, Digital Experience & Optimization, you’ll be responsible for the strategy, optimization, and day-to-day management of CEA CAPA's digital ecosystem, including website experience, ecommerce journeys, content architecture, SEO/GEO/AEO, and conversion optimization. You will serve as the product owner for CEA CAPA's digital experience, ensuring students, parents, partners, and internal stakeholders can efficiently discover, evaluate, and engage with programs and services. The role partners closely with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing digital experience that drives engagement, applications, and enrollment outcomes. This role is expected to help establish how the organization responsibly adopts AI in its digital practice to help accelerate research, testing, content workflows, and optimization.

Requirements

Bachelor’s degree in Marketing, Digital Media, Business, Communications, Information Systems, or a related field
5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar
Experience managing complex website ecosystems, including content strategy, UX, and conversion optimization
Experience with CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar
Strong understanding of UX/CX principles and customer journey design
Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices
Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance
Experience using web analytics tools (Google Analytics, Looker Studio, Tableau, Power BI, or similar)
Proven track record managing vendors/agencies
Ability to manage multiple priorities and translate business objectives into effective digital solutions

Nice To Haves

Experience consolidating multiple websites or brands into a unified platform
Familiarity with AI-driven personalization or automation tools
Exposure to Salesforce or broader marketing technology ecosystems
Background in higher education, travel, hospitality, or other consumer-facing industries

Responsibilities

Manage day-to-day ownership of the CEA CAPA website ecosystem
Support migration and consolidation of multiple legacy websites into a unified platform
Define and maintain site architecture, navigation, taxonomy, and user journeys
Partner with stakeholders to prioritize enhancements and functionality improvements
Manage website roadmap and backlog
Own digital application and ecommerce flows
Optimize conversion pathways across key student journeys
Identify friction points and opportunities to improve conversion rates
Support experimentation and A/B testing initiatives
Develop and maintain UX/CX standards
Conduct usability reviews and customer journey analysis
Use behavioral and performance data to improve digital experiences
Ensure accessibility and user-centered design principles are embedded and ensures sites meet WCAG guidelines
Partner with Brand and Content Strategy teams on content architecture
Maintain content governance standards
Support site-wide content planning and optimization
Ensure consistency across digital properties
Own SEO strategy and execution
Develop GEO and AI-search optimization strategies
Monitor rankings, traffic, visibility, and discoverability
Partner with Growth Marketing on search performance initiatives
Define digital experience KPIs
Monitor engagement, conversion, and ecommerce performance
Deliver actionable recommendations based on analytics