Digital Personalization & Optimization Manager

TEKsystems•Charlotte, NC

2d•$52 - $57•Onsite

About The Position

We are seeking a Digital Personalization & Optimization Manager to drive data-driven improvements in digital experiences. This role focuses on delivering the right message to the right user at the right time through experimentation, analytics, and AI-driven personalization. You will lead A/B and multivariate testing, analyze user behavior, and optimize digital journeys to increase conversion, engagement, and key business outcomes. You’ll partner cross-functionally to execute strategies and communicate insights using tools like Adobe Analytics, Customer Journey Analytics, and Adobe Target.

Requirements

5+ years in digital marketing, analytics, or optimization/personalization
Strong experience with A/B testing, experimentation, and web personalization
Advanced analytical skills with ability to translate data into actionable insights
Hands-on experience with Adobe Analytics, CJA, and/or Adobe Target
Proven ability to connect digital KPIs to business outcomes (conversion, revenue, engagement)
Experience working cross-functionally and influencing stakeholders
Strong communication and data storytelling skills

Nice To Haves

Experience with Adobe Experience Platform and AI personalization
Knowledge of statistical methods and web technologies (HTML, JavaScript)
Agile or Adobe certifications
Experience in regulated industries (e.g., financial services)
Master’s degree or MBA

Responsibilities

Design and execute A/B and multivariate tests and personalization strategies
Analyze user behavior to identify friction points and optimization opportunities
Develop and manage optimization and personalization roadmaps
Execute segment-based, behavioral, and AI-driven targeting
Collaborate with Marketing, Product, UX, and IT to align on KPIs and goals
Communicate insights clearly, tying performance to business impact
Maintain documentation of testing learnings and best practices