Digital Personalization Specialist

BMO•Toronto, ON

6d•CA$56,000 - CA$103,500

About The Position

We’re looking for a Digital Personalization Specialist to support digital marketing initiatives across our digital channels (BMO.com, online banking and mobile app). In this role, you’ll partner closely with Marketing, Experience Design, Analytics and the broader Digital team to intake requests, identify opportunities, and translate requirements into digital assets that are compliant, accessible, and aligned to channel guardrails. Role summary The Digital Personalization Specialist role combines hands-on digital asset execution with stakeholder coordination and delivery management. This role balances: Hands-on execution (Contentful/CMS, content assembly, QA, deployment readiness) Coordination & requirements management (intake, stakeholder alignment, reviews, delivery tracking)

Requirements

Bachelor's degree or College Diploma equivalent in Marketing, Business, Analytics, Technology, or related field
3+ years of relevant experience in digital marketing or a marketing operations role with exposure to website, app or digital experience environments
3+ years of experience with Content Management Systems, including content updates and page assembly
Customer centric, growth mindset
Experience with A/B testing, personalization, and campaign targeting
Solid understanding of how digital products are built, tested and delivered
Working knowledge of UX/UI principles, including WCAG web accessibility standards
Proficiency reporting on KPIs and interpreting digital behaviour using qualitative and quantitative analytical tools like Adobe Analytics and heatmaps
Comfort working with delivery management and collaboration tools such as JIRA and Confluence
Ability to manage multiple stakeholders and competing deadlines in a fast-paced environment
Understanding of privacy and consent management and regulations

Responsibilities

Build and configure digital marketing assets using approved templates and content models and channel standards
Translate approved requirements into production-ready content (copy, images, CTAs, variants, localization)
Apply approved audience segments and personalization rules to configure and deliver tailored content experiences
Validate content against: Design specs (Figma/design system and guidelines), Channel requirements (size, layout, CTA limits), Accessibility, best practices and formatting standards
Maintain quality and consistency by applying established templates and field requirements, and by validating content against the channel’s requirements guide.
Work with developers when light HTML/CSS/JS adjustments or troubleshooting are required
Lead intake of marketing banner/ad requests: Clarify business objectives, placement, timelines, dependencies
Develop workback schedules and exercise project management as needed
Identify gaps early (content, assets, tracking, approvals)
Translate requests into clear, structured requirements / user stories based on business problems/opportunities
Partner with: Marketing to review campaign goals, messaging and priorities, Experience Design to produce layouts according to specifications, Developers to assess feasibility, prioritize tasks and implement solutions, Digital product managers to identify and resolve dependencies
Coordinate reviews, approvals, and revisions across stakeholders
Track multiple in-flight requests and ensure delivery timelines are met, and effectively prioritize and communicate to manage partner expectations
Maintain documentation and audit trails to support compliance and review processes, and proactively flag and manage risks as needed
Partner with stakeholders to define audience segments and coordinate delivery of personalized experiences
Monitor and report performance against defined KPIs
Identify and resolve issues prior to release